How Expert Designers Do On-Site Research To Develop An Effective UI UX Design

As a business owner, you have to hire expert designers to develop unique UI/UX design for your websites and applications. The job of developing an influential user experience design isn't easy at all. For this, developers have to invest their time in carrying out focus group surveys, interviews, design workshops, and yes, on-site research. In this blog, we will discuss how expert designers do on-site research to develop an effective UI/UX design.

On-site research gives designers a chance to visit the actual environment their product will be used in. It is carried out because it provides designers with the points and perspectives that are not available from even the most in-depth interviews or surveys. They get a real-world context by seeing their product applied in its natural environment. The nature, timeline and geographic location of the project decides when the designers will carry out on-site research.

What Are The Best Practices Of On-Site Research?

Let's have a look at how expert designers carry out on-site research efficiently and effectively:

·         Preparation Of A Thoughtful Questionnaire: First of all, designers frame basic questions for which they need to find the answers. For example, questions like what are the current pain points which users are experiencing? Or what they are doing in order to solve these problems/how efficient are they? These questions are framed by keeping in mind the target audience and their expectations. Professional designers never jump into an on-site visit blindly and ask random questions because it only generates a large amount of data which is of no use. A carefully prepared questionnaire gives designers a chance to understand their users in a better way.

·         Using An Observational Framework: After preparation of a questionnaire designers evaluate the gathered data and filter the relevant piece of information. Basically, they separate signal from noise. For this, they use different observational frameworks which help them in capturing critical user data appropriately. There are all sorts of observational frameworks and the designers choose one which ensures them not to miss insightful user data. This process allows designers to keep their records decluttered and easy to revisit later in the design process.

·         Going Beyond Observation: Expert designers observe their users in a natural environment without disturbing them for more in-depth inquiries. They conduct process mapping in which they have a one-on-one discussion with the user while the user is completing a process relevant to the designer's subject. The users are forced to write out each step of what they are doing on a piece of paper. This process reveals all sorts of valuable insights about what parts of the process are complex, what parts are easy, and what parts are unnecessarily there in the process. On the basis of the gathered data, designers prioritise features and design principles which they will be using in developing their UI/UX design.

On-site research can refresh a product's discovery phase and let designers develop a unique user experience design for their clients. If you want to build an exceptional UX design for your next product then contact a sophisticated UI UX design agency.

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Created on May 7th 2018 23:41. Viewed 471 times.

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