How Do Your Website Design and Development Influence Traffic and Engagement?

by Elevate SEO Perth Bespoke Digital Marketing Agency Perth
A user’s purchasing decision is influenced by many aspects, which give them the reason to stay for long on your website. Although your quality content eventually seals the deal yet you need to attract the visitors' attention with awe-inspiring appealing website designs. So let us explore how your website design and development affects the audiences’ visit and engagement.

The Design Elements Affecting Views As Well as Traffic Rate
Website design is among the essential component that leaves behind an indelible mark upon the target audience in Perth. Despite having the best information technically among your other competitors, it does not indicate your website is not abiding with the viewers. So, to surely attract the audience’s attention, then it is essential to have an engaging website design. In that case, you have to take the help of the professional website design and development services in Perth.

Audiences’ response to your website is affected by the four ways listed here.

  • Presentation of Created Contents
These days people have access to huge information, so as a business owner and digital marketer, you have the responsibility to make your website stand out in terms of content quality and content presentation. Let us take the example, when you have to consider the shorter attention plans of the modern people, then you have to break chunks of texts into either bullet points or shorter paragraphs. Information stuffed with texts will make the readers lose interest. 

Now, with regards to the presentation, font color and font choice are to be wisely chosen. The presentation should emphasize the importance of your text.  On being done rightly, website designs and developments even boost the SEO strategies for your business as your contents are readable can be scanned easily. So, people will be able to assess that your website is having the information they are looking out for. 

  • Colors Defining the Website Designs Which Further Influences Engagement
Choosing colors for your website is crucial as it actually affects the impressions and moods of the viewers. So, it is essential to use the color scheme matching your brand and presenting your created information in the most appealing way. Colors even help the viewers to decide on your website is the real deal. It is because the right colors are worthy enough for conveying the emotions the people should feel regarding your brand. 

  • Website Navigation
For people, Google is where they are sure to get instant answers to solve their queries. So, your website layout is equally vital to hold the patience of the viewers. You have to ensure they click substantially at each page. Navigating your entire website must be enjoyable for them. Thus, choose intuitive designs that will be easy to figure out, so that your viewers are not dissatisfied with your website.

  • Mobile-Friendly Website Designs Even Affect Engagement
The present trends focus on responsive website designs or mobile versions of websites. The reason is that a huge count of people uses their portable Smart devices to search for information over the internet. Therefore, choose the responsive website the viewers can access easily despite the device they are using. In short, the viewers must not undergo a hard time to zoom in and out your website pages only to read the contents.

Website Design and Development Influences Traffic, Bounce Rates, and Also Conversion Rates

Your website outlook significantly affects the bounce rates as well as conversion rates. 

Bounce rates indicate the percentage of users landing a website's page but exiting without clicking on the other relevant pages. Alternatively, the conversion rate is the percentage of users subscribing or buying an item after they have viewed your website.

For a website’s success, your goal should be decreasing your bounce rates and increasing the conversion rates. Generally, a low bounce rate suggests, your website pages are engaging for the people to browse your contents, but forgo call to actions. The viewers form a much notable opinion about your website within a few seconds.

Website load speed and content quality determine the bounce rates. Nevertheless, unless the website makes a good impression, the users will take no interest to spend time.

So, you need to avoid the factors likely to make your website designs undesirable, which are:

  • Incompatibility with the Smart or mobile devices
  • Extreme busy layout
  • Too much heavy texts
  • Mismatched and boring color choices
  • Confusing navigation

Let us end our discussion on a positive note that a good website is highly capable to make your customers come back. Primarily, the website designs might be for aesthetic purposes, still, they fetch the numbers you are looking out for. Well-designed and developed websites help to increase your views, it can even increase your conversion rates while lower your overall bounce rates. The ideal way of sharing good content is by presenting them in a visually appealing way. When the users are comfortable with browsing your website, they will read the information you have shared. Hence, they shall engage with your content. 

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About Elevate SEO Perth Innovator   Bespoke Digital Marketing Agency Perth

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Joined APSense since, November 20th, 2017, From Perth, Australia.

Created on Dec 22nd 2020 22:33. Viewed 156 times.


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