How do PR companies in Delhi leverage SEO?

by The Yellow Coin PR Agency in Delhi

PR and SEO, earlier considered to be completely different spheres, are now inextricably linked in more ways than one. Many PR companies in Delhi offer SEO services as well, and vice versa. A Search Engine Land report claims that the increasing similarities between PR and SEO can be accredited to the evolution of search engines algorithms. This is also the reason why a large part of SEO now involves bits of PR, such as establishing good relations with editors as well as collaborations with other experts.

How PR companies in Delhi are using SEO?

Besides offering social media services, PR companies in Delhi are using SEO for achieving valuable digital media success. This includes delivering quality click-through organic traffic, improving the domain authority of the site, as well as providing anchor text links and superior back links. With the quantum leaps in the industry, it is difficult to predict whether SEO will be the future of PR or not, but it is definitely being recognized as the PR of today.

Ways to leverage SEO:

1. Media partnerships: Partnerships with top media agencies can lead to cornerstone articles, case studies, guest posts and personal stories. These, in turn, will lead to more brand exposure and improvement of SEO with quality back links as well.

2. Social media strategies: The companies which provide SEO services in Delhi are well aware of the power of social media. A good social media strategy involves complementing the SEO efforts by attracting the right kind of influencers.

3. Press releases: Optimization of press releases for search engines is extremely vital for any PR agency in order to reach the group of readers who like to stay up to date on the news. Getting organic traffic is, after all, key to ranking higher on search engine results.

4. Consistent content marketing: Building a brand is all about consistent experiences and content marketing. Keeping in line with the content marketing efforts, your SEO strategy must reflect that the content is not only optimized for social media, but also for search engines. Delivering valuable, relevant and engaging content, consistently, is key to attracting customers who will remain loyal to your brand.

While Social Media is Queen of the PR industry, SEO remains King. The best PR companies in Delhi must master the tricks and tactics of both in order to stay in business in today’s day and age.