Technological leverage, essential in companies

by Pie Chan Digital marketer

Leverage from the business point of view means doing more with less effort. Technological leverage does not generate higher sales, but it does help at times to reach those goals, and generates value for the business.

Nowadays it is essential to use new technologies in organizations, however for most of the companies in our country, for entrepreneurs and business owners, the value of the meaning of technological leverage, is far from a reality and is not understood in its whole.

Therefore, explaining what is technological leverage and where is the importance of it. Let's make an analogy, imagine that we go on the highway alone and suddenly a tire is struck, being alone it would be practically impossible to change it, so we will rely on technology. In this case we will use the tools called "jack" and "cross key", both tools have the function of leverage our strength, that is, the cat will allow me with little effort, to lift a great weight, in this case the car , and the cross wrench will allow me to leverage my horizontal force so that the longer the lever is, the easier it will be for the nut to loosen.

Well now imagine that the car is the business and that the owner of the company is in the vast majority of cases who is charging the car in motion and the worst of the case is that it has perhaps one or several punched tires, that is, that without it, the car and / or in this case the business, does not work without always being in front of it, that is, it does not have a leverage.

What, then, is technological leverage?

Leveraging from the business point of view and in many other cases means doing more with less effort. Leverage in a company can occur in 5 ways basically, through sales and marketing, that is, have a self-sufficient department that produces sales consistently, a second is, leverage in the decision making through the board within the company, that is, through financial statements and key performance indicators, a third is through ensuring that there are procedures for the consistent delivery of the product or service, which will generate confidence and hence repetitive business, Of course a very important one is to leverage with people and with their education, that is,We understand that technological leverage does not generate higher sales, but it does help at times to reach those goals, and like all leverages, it generates value for the business. It's funny to ask the business owners, how much is your business worth? And do not know how to respond, then technology is not a necessary evil, nor is it an expense in a way to achieve more with less within the same organization and generate greater business value.

Now, what technology is the best? In what technology should invest?

Think of the current priorities and challenges facing the organization and the owner, and think first that the problem that is or is mentioned, is a symptom, not in itself the problem. For example, if the owner of the organization says: -I have a problem for not achieving sales goal, then, what is causing it? And we may find that there is no standardized process, nor measurements of it from the moment we capture a prospect to become a customer. Now, in terms of technology we can think that what we need is a CRM (Customer relationship management) for its acronym in English, on the other hand, maybe the problem is that the owner always asks himself this question. Where was my money? that is, he usually knows that he sold, but he does not see it reflected in his pockets, Technology will never substitute the capacity of the human mind in decision-making, in direction, in the setting of objectives and in the outline of the steps to follow to reach those goals, and will never do the owner's task for him, but we must understand that it exerts a great influence and allows the owner and his organization to perform in a superior way and in many occasions in a sustained manner. Technology is sometimes not easy to assimilate, you have to be open to change, to learn and overcome it.

The technology is literally at hand and a computer with Internet. Today there are countless free applications in the network for business management, it is a matter of making the decision and taking the next step, technology and systems allow us to save time, energy and money, the decision is yours dear reader.