How Digital Marketers Can Take Advantage of Artificial Intelligence (AI)

Digital marketing is the latest trend that has permeated across different industries. You can find more and more companies realizing the importance of the same and implementing this strategy to improve their business strategies. Moreover, digital marketing is a great way to reach out to millions of people. It is a more effective way to generate brand awareness. While this concept is picking up the pace, it continues to get affected by AI. Artificial Intelligence has paved the way for new developments that enables the system to offer a more personalized solution.

As per the survey of Salesforce, 51% of marketers are using AI, and there will an increase of 27% by the end of this year. With these proliferating numbers, it's easy to assess that AI is going to have a significant impact on different modes of marketing, including digital marketing. It has further led to the rise in the demand of certified artificial intelligence experts who knows about this technology and can sync the same with the current business process, thus making it more efficient.

How can digital marketers benefit from AI?

As per the report of  Accenture, in 2017, 40% of consumers changed brands because of a lack of poor personalization. Also, 43% buy products from companies that offer personalized customer experience. Hence offering personalized experience becomes essential for companies. Therefore, there will be a need for AI, which will help in the interpretation of customer behavior and trends, and based on it, the companies can formulate their strategies. 

Good content curation is a must if you are looking to make a substantial impact on the customer. AI-powered content strategy tools help the marketers to identify their best performing content and plan the future content, distribution on several channels, and repurpose the content.  The objective is to get optimal visibility. Companies like Forbes are using AI-powered tools for personalization of their content. 

The way ahead-

AI can fasten up the marketing process and that too without error. Thus, more and more companies are now opting for AI experts who can ensure the successful implementation of AI. Global Tech Council offers artificial intelligence certification. This course will teach you all about AI, creating apps, and its implementation in the business strategies. After successful completion of this course, you will become a certified artificial intelligence expert and can easily get a job in some of the leading companies across the globe. The expansion of AI and its implementation across different sectors has paved the gateway for opportunities and growth for AI experts.