How Content is Significant in Social Medias to Gain Genuine Fans

Content in social media is a tool used by companies to educate or inform customers and gain fans by creating attention. Social media is the new revolution where content is used to tell stories and open up a new line of communication with your fans. Content marketing is the fastest growing form of digital marketing that helps you engage with your fans or customers. It also helps you get found by the search engines.

Companies and business houses or organizations produce and promote informative content in social media channels to engage and interact with their fans and targeted audience. To gain genuine fans, it needs long term commitment and high quality content. It is very important to deploy and plan a content marketing campaign as you are dealing with the reactions and emotions of your living customers. Content posted cannot be exploited or hacked, but rather done with care and attention to engage your customers meaningfully and interestingly.

Connecting with your fans

Through different types of content

Blog is a great way to attract fans but there are also other tools for content marketing like infographics, slide decks, videos, puzzles, eBooks, case studies, images, ROI calculators, Quizzes.

Focus on quality

While posting content, it is important to focus on the quality and produce interesting ones which will engage your audience. Some companies can outsource content creation by hiring social media company which ensures producing content on the right topics. Social media experts can produce content by understanding your customer`s needs and preferences.

These companies will use in-depth buyer personas and customer journeys to understand your target audience and produce content that will interest them through their social media campaigns.

Produce content that will help fans or interest them

You must be able to know your fans or audience, study their behavior and produce content that will address their problems. Content produced should not focus solely on your company or brand but that which answers their questions and helps solve the challenges they face. It has to be understood that the content most shared and engaged is in a long form, in depth that is supported by great insights, research and statistics.

You need to focus on high quality content and not waste time to produce fresh content every day. Good quality content with informative blogs and articles has great impact on marketing efforts and thereby attracts traffic to your site along with active customer engagement.

Visual content

Use of pictures, images or videos while sharing information with your fans is a great way to keep them amazed. While developing social media marketing, it is important to understand that human brain love images and to convey important messages, you need to use visual images.

Tell your story with visual content as that will help stir emotions in your fans and inspires trust and loyalty in you. You can use a story to tell about your company`s values and mission or about how your brand was launched.

ROI research claims that using images instead of straight text in facebook pages are likely to draw more fans as people engage more with images.

Gain trust with useful videos of our product. Videos help you better in demonstration of your product as it helps to explain clearly how something functions or explains how to do something like cooking.

Good content is always king to attract genuine fans across social media channels and keep them loyal and engaged.

Social Media in UAE

UAE is one of the biggest market place in the Globe as many brands, manufacturers, small, medium, large scale businesses are spotted in this country. Social media is the needed online promotion for those businesses to reach their offers, sales, information to customers. House of comms are one of the topmost PR, Digital marketing, and social media agency in Dubai who help those  businesses to appear in social medias for the growth of sales, customers, and to gain popularity.