Gift Giving: A Whole New Means to Stronger Relationships

Corporate rituals vary around the world. Although some countries like Paraguay, Malaysia or even United States strongly prohibits or limits the exchange of corporate gifts other countries like Japan, Indonesia or even Middle Eastern countries, appreciate the exchange of gifts and readily accept it.  

Nowadays, marketing is reaching a whole new level and businesses do not risk losing any chance of promoting their business relationships. As Dubai has become one of the corporate hubs of the world, particularly in Asia, new and quite interesting forms of gift exchange have come up. One of the means of gifts exchange are personalized gifts in Dubai or better call it promotional items. Few of the trending promotional items in Dubai are the engraved, stitched, etched or even embossed items with a company's logo, name or initials on it. The good part in exchanging such items is that it leaves a lasting impact on the receiver by not just showing a courteous gesture, but also attracting the receiver's attention to the company's profile as many times that gift comes to use. So, preferably these promotional gifts got to be items which come in daily use such as a diary, pen, or even a wall clock. A number of studies have been done and now the marketers of every successful firm are ridden to promote their products by giving out promotional gifts. A research mentioned in an article by Hope Hopkins shows us the statistics that around 76.1% of consumers said that they could remember the brand name of a company that handed out them promotional gifts whereas only 53% and 27% recalled a TV ad or an online ad respectively. This shows how impactful could marketing through promotional gifts could be.

Exchange of personalized gifts is not just limited to the corporate world, but also quite an important ritual in the educational system as well as even in personal lives too. Students give their teachers personalized items in Dubai such as a mug or pen with initials, friends give personalized picture frames with embossed wishes and good luck charms, lovers give each other personalized gifts such as Oudh’s and perfumes with special personalized packaging, and etc. Thus a trend is set of personalized gifts in Dubai whether it's the gift giving to family, business partners or even your friends, colleagues or teachers. It's all about leaving a long-lasting impact on the receiver while building a strong and reliable relationship.