How Can Your Business Benefit from Innovative Content Marketing Ideas?

Before you start exploring content marketing ideas for use in a campaign, it is important to understand what content marketing is all about. Content marketing is really about creating contagious content; content that makes for a compelling read and which can be freely shared on social networking sites. 

When you can come up with the best content marketing ideas you can successfully build a relationship with new and existing customers. Your brand earns credibility and prospective customers become buyers, often repeat buyers too.

So, content marketing is essentially a marketing strategy which focuses on building valuable and meaningful content that can retain the old and attract new customers, and ultimately drives profitable customer actions. By the time a buyer decides to buy something from you, he is already loyal to your brand. Unlike traditional advertising, content marketing seeks to convince your buyers that you actually care about them.

Content marketing is storytelling and has been prevalent from time immemorial. It is only natural that people will be attracted towards those who can tell stories. But what worked two years back or in the last decade will not work now. More and more marketing channels are popping up every day and the opportunities are aplenty. 

Methods for content marketing may have changed with time, but the formula for creating quality content remains intact. The idea is to push on the individual’s pain point, agitate this pain and solve the problem. But why do people want to come up with more engaging content? Is it because their current marketing strategy is lacking? The truth is that as many as 60% B2B content marketers are still struggling to come up with engaging content. The reason is that content marketing has become highly competitive these days. Every time you search for something on Google, you get millions of results. But, the first page will have only ten links for you to click on. So, whether you are a café owner or a blender manufacturer, you need a content marketing plan to get better returns.

• One of the first things that you can do is to put your multimedia thinking cap on. Other than text, you need to include photos and images when sharing content. The reach of visual content cannot be undermined. With inclusion of images you can increase viewership for your posts, get more comments for blog posts, and drive sharing.
• You can consider creating a video on the Internet which goes viral. For a video to become contagious, the theme must align with people’s knowledge of the particular brand the video advertises. The video must have extreme emotions to improve the chances of it becoming viral. The network involvement must be large and the video should be relevant to many people.
• Using infographics lets you share social content faster. These are nothing but visual representations of knowledge which ensure that complex data gets presented lucidly.
• You can also consider creating an article, blog post, or whitepaper to complement your content marketing plan. So, your write-ups should ideally have catchy headlines, great storytelling, good structure, educational value, relevant and meaningful information, and visual elements for people to feel compelled to share them.

for more info, pls visit... https://www.relevance.com/6-new-content-marketing-ideas-to-use-in-2019/

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