How Can a Message Design and Development Agency Help Small Businesses?

by Kristen White Blogger Message designing is an interdisciplinary subject that’s primarily used in the marketing industry. Modern-day marketers leverage advanced technological tools to test different marketing messages and select the ones expected to create the most impact.

The Age of Technology-Driven Marketing

Modern-day message designing is the process of using insights about target consumers to shape marketing messages and promotional campaigns that they’re most likely to engage with. For instance, if an investment company is trying to attract thirty-year-old professionals, message designers will create marketing messages that –

- Get them interested. For instance, an investment plan that offers long-term returns.

- Informs them how to achieve their objective, i.e., download the company’s app.

Unfortunately, most marketing messages don’t instantly impact target audiences as they’re untested or unproven. Since smaller companies have limited marketing budgets, their scope of error is minimal. That’s where an advanced message design and development agency can help.

Message Design and Testing Agencies – What Do They Do?

A leading message design and development agency will leverage data analysis and AI-powered tools to test different marketing strategies. They use message-testing tools that can - 

Assess a company’s previous market research data to gain insights about its average customer’s behavior. These tools then use these behavioral insights to guide marketers on transforming their messaging and achieving better results.
Help rank different marketing messages using large amounts of market research data.

Select the marketing messages that the target customers are likeliest to engage with.

Create better versions of marketing messages using Natural Language Processing tools.

Artificial Intelligence software, Natural Language Processing algorithms, and Machine Learning software tools are used to power this amazing leveraging message development research technology. While humans can only gain partial insights into target audiences, these advanced message testing tools assess large tons of market research data, previous campaign messages, customer engagement rates for different marketing messages, etc. 

The input from such message testing tools helps marketers eliminate guesswork and make their efforts more data-driven. Be it a slogan on a pamphlet or a message in a marketing email – these tools can help marketers select the best marketing messages that are likeliest to draw engagement from target customers.

Why Invest in Data-Driven Marketing?

Data-driven marketing messages guarantee returns on interests - instinctual decisions don’t. In an era where marketing is more expensive than ever, small businesses simply can’t afford to blindly use creative briefs and expect their audiences to be persuaded. That’s why testing all marketing messages using AI-powered tools before publishing them is extremely important.

- According to a recent Salesforce study, consumers are 2.1 times likelier to infer personalized marketing offers as ‘important’ than generic messages.

- Econsultancy recently revealed that 80% of the companies that used message design experts’ help to personalize their marketing campaigns experienced significant revenue boosts.

Modern-day consumers expect high levels of personalization and attention to detail from all the businesses they engage with. Since large-scale businesses have already started leveraging message development research technology to create extremely detailed and crisp marketing messages, it’s high time for smaller businesses to catch-up! Companies that don’t give precedence to only publishing the marketing messages that have been pre-tested by advanced message testing tools run the risk of exiting their target customers’ minds forever!

Sponsor Ads

• Ad Space Available - Rent it Now!

Created on Jan 27th 2021 01:32. Viewed 270 times.

Comments