How advertising works
Ok. I am not Brian Tracy. Nor am I a multi-millionaire thanks to selling.
One thing I can tell you from personal experience, cause I saw it work for me 3 months ago. Remember these 3 simple words:
One thing I can tell you from personal experience, cause I saw it work for me 3 months ago. Remember these 3 simple words:
REPEAT THE MESSAGE
That's what I did in May, for the whole month. I promoted something, I got hundreds of referrals. Granted, it wasn't about something that sells for $100 a copy. It was free to join. Still, other members were not as successful promoting, even though I shared what I did to get referrals.
What made the difference? Well, for one, I believed in what I was doing, that the program was good for everyone. I won't get into details here, because I want you to grasp the significance of what I did. I kept repeating the message.
Now, what does that mean? Take note, I consider that what I did was not spamming. Some might disagree. Let me know in your comments to this article.
Let me first say what I DID NOT do:
Here's what I did:
I can tell you that during that month, that industry was a buzzword at APSense. A good number of RevPages and articles started appearing about that site and other similar sites.
Of course, there's the question of finding the right number of times to repeat it. You can test and tweak on that. It tooke me 2 weeks to find how to write the text ad correctly on the ad network, or to find out which banner worked best.
Look at McDonalds. Let's say they stop repeating the message. They stop advertising altogether. You might think, "everybody knows about them, they won't ever be about of business."
Think again. They spend billions in advertising. If they were to stop, sure, they would be around for some time. But competition would take over quickly. For a simple reason: attention span. We are bombarded by tons of messages every hour, from TV, the Internet, the ads in public bathrooms, radio stations playing in stores, big ads in the back of buses, and so on and so forth... And the difference with news like the Japan nuclear crisis, for example, is that advertising targets our basic needs, so we never get tired of hearing the message, and since it lasts only 30 seconds or less, we rarely bother to turn off the TV, or the radio speakers, or we tolerate that ad because we want to that latest video from Lady Gaga on YouTube.
Forget my whole article, just remember:
P.S.: For more information on my current business projects and activities, click on my signature.
What made the difference? Well, for one, I believed in what I was doing, that the program was good for everyone. I won't get into details here, because I want you to grasp the significance of what I did. I kept repeating the message.
Now, what does that mean? Take note, I consider that what I did was not spamming. Some might disagree. Let me know in your comments to this article.
Let me first say what I DID NOT do:
- I didn't talk about it in private messages to people I didn't know.
- To those I did talk about the program, I didn't send a link, I waited till they asked for it.
- I didn't promote it in comments on other members' articles or RevPages.
Here's what I did:
- I wrote a good number of articles, group discussions, even a RevPage about it.
- I advertised it on an ad network, it got me the most sign ups.
- I kept adding comments in 2 or 3 articles that were about how many referrals I had. All the new comments added information, i.e. how many new referrals since the last comment. Doing that brought back the article in the network feed of the members who are in contact with me at APSense.
- I wrote informative articles about that program's industry, because I felt many members didn't know about the intricacies of success in that sort of program.
I can tell you that during that month, that industry was a buzzword at APSense. A good number of RevPages and articles started appearing about that site and other similar sites.
Of course, there's the question of finding the right number of times to repeat it. You can test and tweak on that. It tooke me 2 weeks to find how to write the text ad correctly on the ad network, or to find out which banner worked best.
Look at McDonalds. Let's say they stop repeating the message. They stop advertising altogether. You might think, "everybody knows about them, they won't ever be about of business."
Think again. They spend billions in advertising. If they were to stop, sure, they would be around for some time. But competition would take over quickly. For a simple reason: attention span. We are bombarded by tons of messages every hour, from TV, the Internet, the ads in public bathrooms, radio stations playing in stores, big ads in the back of buses, and so on and so forth... And the difference with news like the Japan nuclear crisis, for example, is that advertising targets our basic needs, so we never get tired of hearing the message, and since it lasts only 30 seconds or less, we rarely bother to turn off the TV, or the radio speakers, or we tolerate that ad because we want to that latest video from Lady Gaga on YouTube.
Forget my whole article, just remember:
REPEAT THE MESSAGE
P.S.: For more information on my current business projects and activities, click on my signature.
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Comments (54)
Neville Dinning10
Independent Consultant
I see many ads repeated over and over, in the various media and online. Those that I appreciate most, usually have something different or quirky about them. It does not mean that I will buy that product. Decisions on purchase or other actions usually depend on whether I need that product, and previous experience with it. Repeating the message may keep something out there in front of us. But if it's not what I want or need, or is irrelevant, constant repetition can be annoying. I guess it's a mat
Philippe Moisan16
Tutorial videos, sci-fi writer
Wow, Raunaq, thanks a lot for the very nice comment. I guess the article touches a deep fiber in all of us marketers. :)
Raunaq Rayait6
Search Marketer
Repeat the Message what a concept Phillippe really it worth every minute to do advertising like this.I must say this the best article of the last week on the board.
Philippe Moisan16
Tutorial videos, sci-fi writer
LOL of course not, Patsy :)
Patsy j Payne8
konnektions konsultant
Silly Philippe, have I ever used any material of yours without credit???
Philippe Moisan16
Tutorial videos, sci-fi writer
Thanks, Lisa. Well, Google's name helped to get 10 million sign ups, but also the fact they finally found a formula that clicked with people.
Lisa Simpkins8
Social Media Managment
Repeated Content is the best content and it always go's viral that way.If your Article/content is repeated by others..then what else can you ask for.How do you think Google+ got 10 million sign ups in a matter of days..because everyone was re-posting the content that was out there.Great Post Philippe as always.
Philippe Moisan16
Tutorial videos, sci-fi writer
Andrew, glad you liked it :)
Andrew Esipov7
Webmaster
Thanks Phillipe. Thank you very much for the article
Philippe Moisan16
Tutorial videos, sci-fi writer
Thanks Salim, I had fun writing it, I believed strongly in every word I wrote, I am glad it can help other people. I wonder if there could be a way to post the beginning of it at the biz-univ forum with the link to the complete article, what do you think ?
Salim Benhouhou10
IT Support
very good article thank you
Philippe Moisan16
Tutorial videos, sci-fi writer
Yep, I topped one of my own comments, I give tips about getting more readers for your articles
Philippe Moisan16
Tutorial videos, sci-fi writer
I find it funny that some naysayers keep saying "articles get buried, we can't get attention anymore". Here are a few tips: 1) Mention your article to some friends 2) Post about it with the link in relevant groups 3) Post about it on other social networks 4) Launch campaigns about it 5) Send as many contact requests as possible, the more you have, the more people will see your article on their network feed when someone comments 6) When you get a comment, post a comment to thank the person, your
Philippe Moisan16
Tutorial videos, sci-fi writer
You're welcome, Vitality. I like the "top it" feature, it enriches an article and makes for some team work too :)
Vitaliy S.6
internet marketer, interpreter
Thanks for topping :)
Philippe Moisan16
Tutorial videos, sci-fi writer
You're welcome, Paul :)
Paul Roberts6
All In One Profits
Thanks Philippe for topping.
Philippe Moisan16
Tutorial videos, sci-fi writer
Paul, I will top your comment, it adds a very nice touch
Helen, thank you very much for your nice comment :)
Helen Smith9
Consultant
Excellent article Philippe, nothing more needs to be said that already hasn't. As always your article is a real value to the members.
Paul Roberts6
All In One Profits
Thanks Phillipe for your article. Consistency, persistence and duplications are the keys that your article brings to my mind. Sometimes we may not think about the big M (Mcdonalds) but it won't be long before we are reminded. The message is everywhere. That's what we need to succeed in marketing also. Numbers are very important.