How advertising works
Ok. I am not Brian Tracy. Nor am I a multi-millionaire thanks to selling.
One thing I can tell you from personal experience, cause I saw it work for me 3 months ago. Remember these 3 simple words:
One thing I can tell you from personal experience, cause I saw it work for me 3 months ago. Remember these 3 simple words:
REPEAT THE MESSAGE
That's what I did in May, for the whole month. I promoted something, I got hundreds of referrals. Granted, it wasn't about something that sells for $100 a copy. It was free to join. Still, other members were not as successful promoting, even though I shared what I did to get referrals.
What made the difference? Well, for one, I believed in what I was doing, that the program was good for everyone. I won't get into details here, because I want you to grasp the significance of what I did. I kept repeating the message.
Now, what does that mean? Take note, I consider that what I did was not spamming. Some might disagree. Let me know in your comments to this article.
Let me first say what I DID NOT do:
Here's what I did:
I can tell you that during that month, that industry was a buzzword at APSense. A good number of RevPages and articles started appearing about that site and other similar sites.
Of course, there's the question of finding the right number of times to repeat it. You can test and tweak on that. It tooke me 2 weeks to find how to write the text ad correctly on the ad network, or to find out which banner worked best.
Look at McDonalds. Let's say they stop repeating the message. They stop advertising altogether. You might think, "everybody knows about them, they won't ever be about of business."
Think again. They spend billions in advertising. If they were to stop, sure, they would be around for some time. But competition would take over quickly. For a simple reason: attention span. We are bombarded by tons of messages every hour, from TV, the Internet, the ads in public bathrooms, radio stations playing in stores, big ads in the back of buses, and so on and so forth... And the difference with news like the Japan nuclear crisis, for example, is that advertising targets our basic needs, so we never get tired of hearing the message, and since it lasts only 30 seconds or less, we rarely bother to turn off the TV, or the radio speakers, or we tolerate that ad because we want to that latest video from Lady Gaga on YouTube.
Forget my whole article, just remember:
P.S.: For more information on my current business projects and activities, click on my signature.
What made the difference? Well, for one, I believed in what I was doing, that the program was good for everyone. I won't get into details here, because I want you to grasp the significance of what I did. I kept repeating the message.
Now, what does that mean? Take note, I consider that what I did was not spamming. Some might disagree. Let me know in your comments to this article.
Let me first say what I DID NOT do:
- I didn't talk about it in private messages to people I didn't know.
- To those I did talk about the program, I didn't send a link, I waited till they asked for it.
- I didn't promote it in comments on other members' articles or RevPages.
Here's what I did:
- I wrote a good number of articles, group discussions, even a RevPage about it.
- I advertised it on an ad network, it got me the most sign ups.
- I kept adding comments in 2 or 3 articles that were about how many referrals I had. All the new comments added information, i.e. how many new referrals since the last comment. Doing that brought back the article in the network feed of the members who are in contact with me at APSense.
- I wrote informative articles about that program's industry, because I felt many members didn't know about the intricacies of success in that sort of program.
I can tell you that during that month, that industry was a buzzword at APSense. A good number of RevPages and articles started appearing about that site and other similar sites.
Of course, there's the question of finding the right number of times to repeat it. You can test and tweak on that. It tooke me 2 weeks to find how to write the text ad correctly on the ad network, or to find out which banner worked best.
Look at McDonalds. Let's say they stop repeating the message. They stop advertising altogether. You might think, "everybody knows about them, they won't ever be about of business."
Think again. They spend billions in advertising. If they were to stop, sure, they would be around for some time. But competition would take over quickly. For a simple reason: attention span. We are bombarded by tons of messages every hour, from TV, the Internet, the ads in public bathrooms, radio stations playing in stores, big ads in the back of buses, and so on and so forth... And the difference with news like the Japan nuclear crisis, for example, is that advertising targets our basic needs, so we never get tired of hearing the message, and since it lasts only 30 seconds or less, we rarely bother to turn off the TV, or the radio speakers, or we tolerate that ad because we want to that latest video from Lady Gaga on YouTube.
Forget my whole article, just remember:
REPEAT THE MESSAGE
P.S.: For more information on my current business projects and activities, click on my signature.
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Comments (54)
Philippe Moisan16
Tutorial videos, sci-fi writer
Vishwa, I was very happy to write this piece, and I'm glad it found an audience :)
Vishwajeet Kumar14
Blogger
Thanks for this awesome & very informative articles. It helps those who are beginner in the online business.
Philippe Moisan16
Tutorial videos, sci-fi writer
LOL thanks, Gerald, tell me, did you come here after seing my post at IBO ?
Gerald Davis7
Network Marketer.
Well Philippe it seems that I will have to spending more time at APsense to get back into following your work more closely, ;-) Great Work Again.
Philippe Moisan16
Tutorial videos, sci-fi writer
Ljerka, thanks, you're more than welcome to do that :)
Ljerka S.8
Teacher
Thank you for the "illiminating" moment, I'll post it to my blog, too, with your name.
Philippe Moisan16
Tutorial videos, sci-fi writer
Especially with what kind of programs, Sherry, cause I know it works very good with PTCs and a little with Text Ad Exchanges.
Sherry Emma Simpson9
Smart Entrepreneur
Yeah Philippe, Sure would do :)
Philippe Moisan16
Tutorial videos, sci-fi writer
Let us know if you get good results with Ad Hitz, Sherry :)
Sherry Emma Simpson9
Smart Entrepreneur
awww Thanks Philippe, I have signed up on this quiet some months back, but never been active. So many ad exchanges, I now need to focus on the top sites, including this again. When I joined the rankings were very low, as AdHitz was a new site then. I knew they will pick up soon, as they are part of the clixsense team.
Ok you have now reminded me to check the site. Thanks :)
Philippe Moisan16
Tutorial videos, sci-fi writer
@Chuks, LOL you just gave me my 2nd big wide smile of the day :) Sherry, if you wish to know, send me a PM. As for the ad network, it was adhitz.com @Rieke, I suggest you send a contact request to Helen, if you have not already done so, she's awesome, and thanks for very nice feedback :)
Sherry Emma Simpson9
Smart Entrepreneur
Yeah I understand, Philippe :) But I cannot be without mentioning, you have presented the idea very professionally and neatly.
Rieke F.7
Consultant
Philippe - great article and sooooo true!!!! Sometimes we only have to think of it!!!!!! I will say it with Helen Smith's words: nothing more needs to be said that already hasn't.
Chukwuekwu Okonta12
Forensic accountant
You've done it again apsense appostle-phillppe, good tips to spread our business.
Philippe Moisan16
Tutorial videos, sci-fi writer
Marvin, thanks for the very nice encouragement, as always, God Bless you too :)
Sherry, there is a personal reason that I didn't mention the site, but I think it's a good idea not too, it helps to keep the focus on the real message :)
Anna, thanks, I am really proud of that article :)
Anna Lombardini7
Consultant
Thanks Philippe, great article and great tips.
Sherry Emma Simpson9
Smart Entrepreneur
Philippe, I'm now very curious to know which is that site that brought you so many referrals? ha really curious :) I was going on reading this article and thought would find the link somewhere in the post.
Though I know it has nothing to do about the site that we promote, but it is all about how we promote a site. Still curious :)
Marvin Whitehead Jr....14
Internet Marketer
Philippe,thanks for all you do and keep on being positive and sharing with others my friend,God Bless:)))))
Philippe Moisan16
Tutorial videos, sci-fi writer
Neville, I think there's also the matter of the frequency at which we send the message. If we send an email a day, I'm sure we will get a lot of unsubscribes. If the email is sent once every 3 days, it's less annoying. There's a also the question that it's impossible to please everyone, and Chuck Bartok would say to not be afraid to walk on China eggs. If we don't try things, we won't know what works. We have to find who the buyers are, the rest is not important, imo.
Sania ja7
blogger
ok good think