Hiring a Viewing Facility for Market Research Is Cheaper Than Having Your Own

The term viewing, or viewing facility, is associated with market research and group discussions and these facilities are primarily used for recording interviews and then playing them back for analysis. Market research extensively uses viewing facilities as they give the real outcome of a consumer based discussion on a particular product or service.  The success or failure of a product can sometimes depend on the research outcome derived from the viewing facility, or viewing studios as they are also known.

If you are a corporate business and are planning on some market research for your products, then you are going to require the use of a viewing studio to be able to conduct interviews with participants. Similarly, marketing companies who have to conduct research for their clients will also have to hire these studios so that they are able to gather together participants to take part in group discussions and individual interviews. Now the question may arise as to why any corporate business or marketing company would hire such a facility for market research. Mainly because it is economical and as it is a specialist set-up it is specially designed and established for the very purpose of conducting market research.

These studios are usually equipped with audio and video recording facilities, giant monitors for playback purposes, DVD playback systems, laptops, one way mirrored observation rooms for seating clients and interview rooms for group discussions and consumer interviews. For a small business, it is usually unnecessary and costlier to establish their own studio and recruit specialists to run it. It is actually probably unwarranted for companies to have their own viewing facilities even if they are a market research firm as it is not a regular feature for them.

Establishing your own viewing facilities will take a chunk out of your busy schedule and budget so it is better left to the viewing studios where you or your market research company can conduct the marketing research when needed.  A viewing facility also offers the convenience of companies being able to observe an interview or group discussion through the use of one-way viewing mirrors that are strategically built. One person or a group of people can sit in front of the one-way mirrors and watch the proceedings without disturbing the process. However, it is required that researchers inform the participants that they are being observed under the laws of MRS codes in the UK.  It is also necessary that they are told the purpose of the recording and where it will be used. The recordings or tapes cannot be used without the active consent of the participants.