Conduct Usability Testing For Your Products to Evaluate User Preferences

Posted by KThomas Wilson
1
Oct 20, 2015
191 Views

Market research is really important when you are trying to launch new products, and it is also useful for getting consumer opinions when a product is already launched. Market research involves hosted interviews and group discussions in controlled environments. These kinds of methods are employed on prospective consumers in a marketing research facility usually, where the amenities required for recording both video and audio are made available. The same facility can also provide playback facilities via giant monitor screens using DVD players.

A market research facility usually consists of viewing facilities for clients, interview rooms or respondent rooms, observation rooms or client rooms, and playback facilities to witness the outcome. There is an also usually the facility to provide MP3 audio files of the recorded interviews and video files in either MPEG, AVI or MP4 format the same day to clients so that they carry on with their marketing analysis quickly. The marketing research facility usually provides clients with complimentary tea, coffee and snacks and free parking facilities while they use the marketing research studio.

Usability testing is another branch of marketing research that uses a market research studio for conducting tests on websites. The tests are usually carried out by users performing specified tasks and reporting how easy or difficult the website was to use. This sorts of test provide direct input on how the participants used the website. This is opposite to other usability test machinations employed by experts that don't actually involving users. Usability testing usually evaluates the usability of the website, or the ease with which the website can be used.

A usability test is conducted in a controlled environment to decide how a product is utilized by people. But to better understand the perception of the users both usability and qualitative tests are conducted in combination. There are special space provided by the market research studios for conducting these tests and they provide a client with facilities like picture in picture recording, Smart TV, multiple screen observation, multiple monitors, visualiser for mobile, eye-tracking, laptops, two-way mirror, fast and dependable internet connection through cable or Wi-Fi and peripherals. The studios also provide a lot of snacks to the participants, flip charts, and post-it notes in the room.

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