Here's Why You Should be Leveraging Social Media Marketing to Generate Leads

by DAVIS BROWN PRC Agency

We at Blu Ocean Innovations are excited for this new year and what better way to start things with useful tips. We published a blog entitled 'Local Lead Generation Using Social Media'. You can read the full blog at https://bluocean.blog/2020/07/01/local-lead-generation-using-social-media/

You can find many interesting pieces of information in this blog, one, in particular, is why local businesses need to consistently bring in new customers to increase sales and grow their business. It's crucial to embrace new digital marketing strategies to generate sales.

Local lead generation using social media puts the business in front of a highly targeted market so a business can get new customers. This should be of particular interest to local business owners because some businesses fail to realize the importance of social media marketing.

Studies from HubSpot have shown that even with only six hours a week spent on social media, 66% of marketers found it brought new leads. Social media business accounts allow you to target ads to people within your local area based on criteria such as location, age, sex, interests, and much more.

One of the most popular social medial platforms is Facebook. With its hyper-targeting ad capabilities, Facebook is one of the best ways for your local business to find potential customers in your area. With Facebook, it’s easy to grow your local audience and get more eyes on your offers. This is just one of the many social media platforms you can use for your lead generation - there are many more out there. Find out which one is the best for your target market.

Social media platforms also make it easy to guide your followers to take action, from the swipe up option on Instagram stories to Facebook bio links. While social media is usually used for top-of-the-funnel marketing, it can still be a helpful and low-cost source for lead generation when used strategically.

If you have any specific question or comment about this blog, or any blog previously published on the site, you can contact us at Blu Ocean Innovations via our website at https://bluoceaninnovations.com/

Once again, you can read the blog at https://bluocean.blog/2020/07/01/local-lead-generation-using-social-media/