Articles

Leveraging Social Media for B2B Content Marketing Success

by John Fostar Media Releation
B2B Content Marketing stands for business-to-business content marketing involves use of content in expanding your business’s reach to your target audience, enhance brand affinity, and increase leads/sales by appealing to other businesses in a targeted approach. Unlike the run-of-the-mill consumer-targeted content, B2B content is used by business entities for targeting other businesses. 

One of the most proven ways of successful B2B content marketing is through social media. They are now considered as one of the best marketing platforms and in the B2B market, they are certainly the most effective ones. As per IDG, most of the business-to-business purchase decisions (84% of the total) made by C suite- and VP-level buyers is through social media. 

This fact is acknowledged by most technology content marketers. That’s why 65% of them (as per the report - Technology Content Marketing 2019: Benchmarks, Budgets, and Trends) have started using social media channels (mainly Linkedin, Twitter, Facebook, Instagram, and others) for content marketing. 

How does Social Media Help Leverage B2B Content Marketing?

Social media creates brand awareness as well as establishes thought leadership in business-to-business markets. The best part of these channels is that business brands can interact with prospective business buyers directly. This interaction is done mainly answering queries. This lets the other business buyer feel special as their feedbacks are valued. This, in turn, creates trusts among buyers, thereby playing the crucial role of converting flying business buyers to real sense prospects. This initial interaction engages the B2B buyer and can be converted if the buyer can be contacted by a sales representative. B2B content distribution can be improved if social media is used in a strategic manner. In fact, it can increase website traffic and at the same time improve SEO ranking. That’s why social media is great for B2B content marketing.

How to Create a Successful Social Media Strategy?

  • Personalization of Marketing Effort

To achieve this, you can get the help of Salesforce. This tool is found to be extremely effective in tapping social media for telling stories of its customers. These personalized stories can’t usually be found in the B2B setting. One such successful campaign is the Trailblazers campaign. a my Trailhead initiative by Salesforce lets it gather the personalized experiences of business leaders. This, in turn, helps other startups leaders and new businesspersons to get a cue of the success stories and learn. 

  • Listening to and Engaging with your Target Audience Helps Convert Customer to Sales

When a business uses social media for B2B content marketing then the communication does not remain limited to top-down communiqué anymore. It becomes a two-way communication. This means the business listens to the needs of its business buyers. It gives them the sense that their customers are being heard and their sales journey is taken note of. Dell computers once faced a problem where its customers were complaining but no one was paying heed to their needs. In fact, a Dell Hell campaign was also launched, leading to the Dell to enter the social media channel and listen to their grievances. Once these negative aspects are heard and appropriate steps are taken, the negative campaign stopped. In fact, Dell turned the tide in their favor. This shows that social media listening can help a brand in improving its public image and ultimately increase sales. 

Conclusion

These are the ways through which a brand can leverage social media for B2B content marketing success.


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About John Fostar Advanced   Media Releation

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Joined APSense since, February 28th, 2013, From new jersy, United States.

Created on Apr 24th 2019 01:38. Viewed 676 times.

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