Here's how one small business made it to the 21 year mark: Passion

Healthy Appetites in Plymouth, Massachusetts is a great example of small business success. This summer, they are celebrating 21 years in business. In this post, the finance writers talked about the success of Healthy Appetites’ marketing techniques. There’s some unseen benefits in using those marketing techniques. For Healthy Appetites, these methods have led them to do what many small business owners only dream of.

Jeff and Ilene Hills own Healthy Appetites. They’re also a power couple, since they balance married life with owning a small business together. The secret to their success may be on the walls of their health food store. With some reseveratrol to back their passion, Jeff and Ilene have made a name for themselves in this small Massachusetts town.

What do Jeff and Ilene say is the best part of running their health food store? Helping people! Healthy Appetites offers a selection of clean protein powders, organic beauty products and allergy free foods in addition to many vitamins and supplements.

Many customers come in desperate looking for solutions to their health woes. This health food store can often offer customers solutions that traditional medicine hasn’t been able to. Seeing people get healthier and feel good is one of the most rewarding parts of the job.

The key to this small business is that the ultimate goal didn’t lie in profit, but in passion. Helping people to understand that they have the power to take control of their health in a very natural way was and still is the goal of Healthy Appetites.

If you want to know the first step in business success, it’s passion. From there, everything else falls into place. Congratulations to Healthy Appetites on 21 years in business!