Helping Indian Billboard Companies Adopt LED Video Wall Screen Units Easily

The reluctance of Indian out of home (OOH) media companies to replace their static PVC flex billboards with dynamic LED video wall display screens has its own reasons. Currently, the availability of good quality digital display systems is limited in India as the market is dominated by imports, mainly from China. When a market is almost entirely dependent on imports, it needs to have very strong servicing support to back up tech-heavy capital equipment like digital signage. Unfortunately, this aspect of the Indian digital signage market has serious drawbacks, which explains why over 97% of Indian OOH market still use static PVC flex.

Ease of handling and maintenance

Considering the massive size of billboards on the one hand and the extreme weather conditions across most of India, on the other hand, an LED video wall screen needs to be:

o   Light in weight in order to enable easier movement, installation, handling and maintenance

o   Durable enough to withstand the elements of nature like strong rays of the sun and heavy rain

o   Serviceable from both the front and rear ends to maximize ease and efficiency of maintenance

Billboards could be located in different places from roadside pedestals to the exterior walls of buildings. In all such installations, it needs to be ensured that maintenance, which is a routine affair, is not affected by the way the billboard is installed.

Indian manufacturers must take up the challenge

The Indian OOH media companies are aware of the ban on single use plastic (SUP) which covers polyvinyl chloride (PVC) flex screens that are extremely toxic. However, they need some safeguards in the form of quality servicing if they are to replace their static PVC flex screens with LED video wall display. Unfortunately, that is not available with imported products and whatever little servicing that a few importers offer, can’t scale up to meet the growing demand when it picks up pace. That’s why Indian manufacturers of LED display systems is so important for this industry to grow in the country.

Manufacturing of LED display screens in India

Thankfully, manufacture of world-class LED video wall screen units have already begun in India with the establishment of an ultra-modern manufacturing facility. The government is actively encouraging businesses in this segment to step forward and take up the challenge of manufacturing and supplying high quality digital signage solutions at rational prices. Once the Indian OOH industry has access to such products at desirable prices, it’s just a matter of time before PVC flex signage gets replaced by digital signage screens on billboard displays.