Experience-driven banking with digital signage solutions

The banking and financial services industries have gone through a splendid transformation in the last decade. The advent of Fintech players in the domain has challenged the superiority of traditional banks and financial institutions. The need of the hour for banks is to be more experience-centric and adopt progressive technology to provide their services. In the contemporary landscape, it’s not about what you offer or how competitive is the pricing, it’s all about how well can you offer it and please the customer. The modern digital signage solutions have a lot to offer when it comes to improving the functionality of the banking sector. Let’ peep into some of the major applications and benefits of digital signage for the banking industry.   

Improved in-branch customer experience

The Fintech players have changed the game, most retail banking activities today are carried out online or through smartphone applications. The brick and mortar branches need to revamp for luring in and engaging with the customer. It needs to be a different and more profound experience for the customer.

To do this banks can install an LED display board for engaging the customer and providing information on new products and services that might not be available online. This also helps to create a familiar experience for the screen-obsessed audience.

Digital signage can also be used to revamp and improve the queue management process. It can prove to be a useful alternative to the traditional token-based queue management system which without a doubt is an irksome experience for the customer.

Branding and internal communication

The products offered by banks and financial institutions are often a little complex for the random individual. It requires specific and in-depth demonstrations to help the user understand its vitality and significance. Digital signage solutions can help banks to demonstrate their offering in a more efficient manner using dynamic customer-centric content.

The traditional forms of advertisement like flex banners are not very flexible in communicating with the audience. The digital signage solutions can help to raise awareness regarding the products and services being offered and also provide cross-selling opportunities to the banks. In addition to this banks can also use their digital signage solutions for various other needs like for internal communications, to facilitate training, policy updates, etc.

Automation, updates and self-help kiosks

In the age of Big Data and Artificial Intelligence, automation is the real deal. Automation helps to boost efficiency by channelling the energy on more complex tasks. Digital signage solutions can aid banks in automating their content requirements and scheduling them beforehand for the near future as per their need.

One of the most challenging aspects of banking-related advertisements is to constantly update information regarding interest rates and other variables. Digital signage can be used to regularly update new information using a central Content Management System for the banks.

In addition to all these, self-help kiosks can be installed in a bank that requires touch screen displays to improve customer experience. This can help the customer to access their account-related data and also provide them information on products and services being offered by the bank.