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Heard of Experience Marketing? Here are Major Reasons Behind its Popularity

by Rohit Bumrah Writter

Contemporary marketing practices revolve around positive experiences.  Gone are the days when people used to ‘sell’ products and services. The modern-day concept of marketing has a lot to do with providing customers with solutions that help them put to rest the current set of challenges that are being faced by them.

Those working for a digital marketing agency that sharing one’s experiences happens to be the best (and the most credible) form of marketing. The idea is to share experiences that inspire, motivate and induce people to take action, i.e. to buy a product or a service.

Here is why experiential marketing is the next big thing in the world of digital marketing:

It is About Adding Value

The idea behind putting all of the tried and tested forms of marketing to use is to add value to a consumer’s and/or user’s everyday life.  A number of SEO companies in India are busy creating impactful keywords that can help weave interesting stories that end up capturing the imagination of the online audience.

Experience marketing can be undertaken using various social media handles. A large chunk of the urban population has this habit of posting product and service reviews online 9on platforms, such as Twitter). The idea is to give rise to memorable experiences that stay with users for a long-long time, and that encourage them to come back to you.

Creating Personalisation

 The idea is also to create something different from each of the users/customers. Personalisation is important (especially in experience marketing) because everybody has a different story to tell. So, in order to maintain the uniqueness of the story (experience), we need personalisation. Let customers choose the type and kind of service they want. 

Take this for an example: think of a company website. Now, if the website is customisable in terms of font size, readability, etc., then customers will surf because, in this way, they are getting what they want.

Customers Want Real-Life Experiences

Gone are the days when plain and bland advertisements and content pieces used to work wonders for digital marketing agencies and SEO companies in India, respectively. Today, customers and users want something way more interactive and rich than an advertisement (or an article). They want real-life experiences that encourage them to use a product. Also, consumers love brands that resonate with them.

Marketers keep looking out for ways to establish an emotional connection between the customer and the brand. The idea, again, is to give rise to experiences that stay with the consumers for a long-long time. Give them life stories that inspire them and keep them motivated.

Those looking for a reliable marketing and SEO company in India should get in touch with Korra Worldwide Advertising because this marketing and advertising company has some of the finest creative visualisers in town that will take your social media marketing campaigns to the next level. Contact them at they will come back to you with a bunch of creative ideas and concepts within no time whatsoever. 


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About Rohit Bumrah Innovator   Writter

16 connections, 0 recommendations, 77 honor points.
Joined APSense since, December 18th, 2018, From Delhi, India.

Created on Oct 11th 2020 06:41. Viewed 209 times.

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