Heard of Experience Marketing? Here are Major Reasons Behind its Popularity
by Rohit Bumrah WritterContemporary marketing practices revolve around
positive experiences. Gone are the days
when people used to ‘sell’ products and services. The modern-day concept of
marketing has a lot to do with providing customers with solutions that help
them put to rest the current set of challenges that are being faced by them.
Those working for
a digital
marketing agency that sharing one’s experiences happens to be the best
(and the most credible) form of marketing. The idea is to share experiences
that inspire, motivate and induce people to take action, i.e. to buy a product
or a service.
Here is why experiential marketing is the next big
thing in the world of digital marketing:
It is About
Adding Value
The idea behind putting all of the tried and tested
forms of marketing to use is to add value to a consumer’s and/or user’s everyday
life. A number of SEO companies in India
are busy creating impactful keywords that can help weave interesting stories
that end up capturing the imagination of the online audience.
Experience marketing can be undertaken using various
social media handles. A large chunk of the urban population has this habit of posting
product and service reviews online 9on platforms, such as Twitter). The idea is
to give rise to memorable experiences that stay with users for a long-long
time, and that encourage them to come back to you.
Creating
Personalisation
The idea is also to create something
different from each of the users/customers. Personalisation is important
(especially in experience marketing) because everybody has a different story to
tell. So, in order to maintain the uniqueness of the story (experience), we
need personalisation. Let customers choose the type and kind of service they
want.
Take this for an example: think of a company website.
Now, if the website is customisable in terms of font size, readability, etc.,
then customers will surf because, in this way, they are getting what they want.
Customers
Want Real-Life Experiences
Gone are the days when plain and bland advertisements
and content pieces used to work wonders for digital marketing agencies and SEO companies in India,
respectively. Today, customers and users want something way more interactive
and rich than an advertisement (or an article). They want real-life experiences
that encourage them to use a product. Also, consumers love brands that resonate
with them.
Marketers keep looking out for ways to establish an
emotional connection between the customer and the brand. The idea, again, is to
give rise to experiences that stay with the consumers for a long-long time.
Give them life stories that inspire them and keep them motivated.
Those looking for a reliable marketing and SEO company in India should get in
touch with Korra Worldwide Advertising because this marketing and advertising
company has some of the finest creative visualisers in town that will take your
social media marketing campaigns to the next level. Contact them at they will
come back to you with a bunch of creative ideas and concepts within no time
whatsoever.
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Created on Oct 11th 2020 06:41. Viewed 209 times.