Guide: How To Choose The Right Graphic Designer

A great brand speaks for your company intentions and thoughts visually. It’s like giving a face to your brand that displays all your values, messages, offerings and key features like never before.  Corporate industry is now bombarded with advertisements and ads that are run on daily basis on social media, your company’s website, brochures, banners and other marketing mediums. Without a doubt, a brilliant branding strategy can direct you towards your goals but what I sit that matters the most? What makes your branding elements appear like you want them to? It’s your Graphic designer’s skills and knowledge. No matter how you have positioned your brand or how cracker of a branding strategy you have come up with, if it does not include hiring a good graphic designer who is experienced enough to understand your brand requirements and create work that gives out your message effectively.

Here are a few tips that will give a head start on how to select the right graphic designer for your company.

1. Experience.

A graphic designer’s experience is what you consider first when assessing them for hiring. Always look for diverse experience; it will help you in finding one with vast imagination and great number of skills set. Designers that have worked with ad agencies mainly have experience working with different clients and are efficient in managing time. Whereas designers working with corporate agencies are sensitive about budget constraints. Now look for the one that has both the qualities.

2. Portfolio.

Make sure to look deep into the portfolio. Do not fall for small sampling. Ask for details. See if they have a broader variety of work, your goal is to look for a graphic designer who has worked for a wide range of industries. Find out if they have created work for companies similar to yours. IT will help you determine if they can understand the requirements of the audience you are catering to.

3. Subject Matter Expertise. 

The best you can do is find out if they are actually the expert in their field or do they just follow guidelines. An excellent designer can be easily spotted by how they use their social media or in short their communication mediums. Do they have their own blogs or share information that is actually helpful for the people of same field? If they have a blog and you find yourself learning from them, then they likely offer more bang for your buck.

4. Testimonials.