Google Ads, Google Marketing Platform & More New Goodies from Google

Google has changed the name of AdWords to Google Ads and incorporated its other marketing products into Google Ad Manager and Google Marketing Platform. 

The change is expected to make it simpler for the small businesses to perform marketing over every PPC channel, as per Google, and for the big players to exploit intelligence technologies & advanced forecasting.

Google Ads is planned to make it less demanding for fundamental offline businesses to publicize crosswise over partner pages, search, video and more keeping in mind the end goal to grab the attention of potential customers. For independent ventures, Google has presented Smart Campaigns, a less demanding approach to target site visitors who are prepared to call, visit the store to buy something or go on the web.

The purpose of the new Google Ads is to make it simpler to promote beyond search engines and allow organizations to easily make advertisements that assist sales. This ought to have the impact of spreading the budget for advertising over an extensive variety of ad-driven sites, in order to enable marketers associate with billions of individuals looking for answers on Search, using Google Maps to find new places, checking out apps over Google Play Store, watching YouTube videos, perusing content over the web, and so on. 

Google Marketing Platform is the joining of Google Analytics 360 Suite and DoubleClick Digital Marketing. Various solutions are available for enterprise level as well as small businesses.

As per Google, the Google Marketing Platform unites Google Analytics 360 Suite and DoubleClick Digital Marketing to enable you to design, purchase, measure and streamline customer experience & digital media in a single spot. Google Marketing Platform enables you to convey more important and compelling advertising, while at the same time guaranteeing that you regard your clients' security and give them control over their information. 

Google Ad Manager is additionally an inclusion of different products related to advertising - DoubleClick Ad Exchange & DoubleClick for Publishers. 

These are the most useful features of Google Ad Manager:

Google says that their commitment is for ensuring that each of their platforms and products set the highest standard of industry in providing people with a choice as well as transparency in the adverts that they get to see on a daily basis.

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