Global Data Monetization Market - Market Size, Industry Trends and Forecast 2025

Data Monetization is the process of monetizing data assets to generate high revenue from existing data sources, real-time streamed data by discovery, capture, storage, analysis, dissemination and use of that data.

Data monetization uses data generated through business operations and from electronic devices and sensors contributing to the Internet of Things.

The Global Data Monetization Market was 1063 Million USD in 2018 and is estimated to reach 2462.35 Million USD by 2025 at a CAGR of 12.75% during the forecast period.

Europe is expected to have the highest market share followed by the Asia Pacific.

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Drivers vs. Constraints

Use of external data sources and growth in the use of data-driven decision making drives the growth in Data Monetization Market.

It is also increased by the rise in enterprise data, advancements in big data and analytical solutions. The Varying structure of regulatory policies is one of the major constraints that restrict the market growth.

Market Insights

The growth in the data generated across the globe is expected to increase the demand & adoption of data monetization tools across enterprises.

The rising use of external data sources coupled with the focus of market players to develop technologically advanced products is expected to trigger substantial market growth during the forecasting years.

However, rising data volume has been considered to be a major factor that is providing traction to market growth.

Regional Insights

The global data monetization market is bifurcated by geography into several regions, namely, North America, Asia Pacific, Europe and the remaining countries collectively forming the Rest of the World regional segment.

The North American region is expected to comprise the dominating market in terms of revenue that can be attributed to the mass presence of the majority of the contending market players that offer their services in the region.

Companies Mentioned

• Accenture
• SAP SE
• Adastra Corporation
• Monetize Solutions, Inc.
• VIAVI Solutions Inc.
• ALC
• Reltio
• Optiva, Inc. (Redknee)
• Cisco Systems, Inc.
• Mahindra ComViva
• Monetize Solutions
• Narrative
• NESS
• NETSCOUT
• Openwave Mobility
• Optiva
• Paxata
• SAS
• Virtusa

Industry Structure and Update

Google’s smart thermostat product, Nest, monetizes the data collected by providing it to utility providers.

Key Findings

Data can help gain invaluable insights through discovery, storage, capture, dissemination, analysis.

Through the data, companies can make faster & better data-driven strategic & tactical decision-making business process for achieving an optimum response from the customer base.

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