Get Ranked Now: Linking Strategies For Content Marketing

Content marketing and SEO have collectively become the most prominent ways for companies in Utah and across the nation to advertise to the masses online. As these methods continue to evolve, various techniques get introduced that should be utilized by all in order to avoid becoming outdated and buried in the lineup of search results. 

Incorporating links and keywords are both commonly-known tactics for improving online relevance and search engine ranking. As prominent search engines such as Google steadily undergo updates, content marketing specialists figure out new techniques to gain Web recognition. 

Linking seems to remain consistent as one of the most important factors of content marketing. To put it simply, if your content doesn’t get linked to, or contain links within it, it will not get ranked. And if it isn’t ranked, it won’t be read or even found, for that matter. If nobody is reading your pieces, then you’re just practicing your writing skills for no reason. 

Within this realm of linking, there are various types that have proven to be useful for companies from Utah to the East Coast. The first type of effective linking is called co-citation. 

Until recently, co-citation hasn’t been the best tip, as it does not actually consist of linking. Instead, Google is now able to find and rank your site based on a mere mention of your company’s name from another credible source. This can improve your chances of gaining recognition, as outside parties are more inclined to mention brands as opposed to linking to them all the time. 

Many companies in Utah and online marketers from across the U.S. get caught up with the idea of posting very frequently. This can cause them to stray from their specific niche to acquire ideas for content. 

The negative side to posting about irrelevant content—even with your own links and keywords—is that it can be confusing for Google and other sites. Outside sources might consider your company to be something completely different, and they could end up linking you in more irrelevant content, ultimately hurting SEO.

The most relevant place for your site to be linked is in your very own content or website. This is called internal linking. Create hyperlinks for different areas or pages of your site within the website copy. This makes your site very user friendly and the abundance of links is great for ranking highly. 

For more content marketing tips or personal help with your brand’s online advertising, contact a specialist in Utah or a location near you to improve your online presence. 

Broc Waring writes for Fusion 360, an SEO and content marketing agency. He writes for many other clients as well.