Fresh Promo Products for Your Marketing Company

by Artik Toronto Custom Promotional Products

Ordering custom printed promo products and apparel for your Canadian marketing company is a great way to stand out from the crowd. There’s something about creating something tangible that just stands above the digital designs and printed documents, you know?

Here are a few of my favourite customized promotional products that I always recommend to Mad Men and Women. I’ve included some popular ones and some more creative ideas that’ll make a statement for your company and your clients.

Screen Printed Tees

Is this too obvious? Well that’s because it works doggonnit! Putting your marketing company’s logo on custom printed tees is the simplest version of this idea but we also recommend making tees for specific ad campaigns, clients and especially videos and in-person events. Seeing a slogan, logo or message on a t-shirt seems to make it more real and significant.

Tip: In the book How to Win Friends and Influence People, Dale Carnegie famously wrote that everyone’s favourite word is their own name. I’ll tell you one thing, clients love seeing their logo on t-shirts and other apparel. Call it vanity or the pleasure of seeing your hard work represented in a tangible way. Either way, customized t-shirts work!

Metal Lapel Pins

You may have noticed lapel pins are a super hot trend. I was starting to believe that they’re fizzling out like the fidget spinner before, but nope! Some research shows that custom metal lapel pins are more popular than ever. Check out Instagram #pingame or just look at how many sweet new lapel pins are being designed. Get in on it! Lapel pins have low minimums and are super affordable, just beware the prices drop quickly as you order higher volumes so you may be tempted to order thousands when you only need hundreds!

Tip: Research the different types of lapel pins and find the one that suits your design best. A hard enamel golden lapel pin will make one logo pop while another design will look brightest as a colourful soft enamel lapel pin.

Printed Mugs and Waterbottles

I think a customized water bottle is just about the best promotional product you can get for your marketing campaign. If you’re promoting anything to do with fitness or an outdoor event in the summer, custom printed water bottles are just incredibly popular. A crisp glass water bottle with your company logo on it will be used around the office and on commutes. A metallic water bottle with a nicely designed print can kick around someone’s house for years, accompany them to school and keep that design relatively unscuffed.

Printed mugs are especially popular around the office and in coffee shops. If you’ve got the right campaign, a custom printed coffee mug can be a killer promo product. Try them out around the holidays as a gift to loyal social media followers or at chilly winter events.

Tip: Match your design to the waterbottle/mug that you choose – a glass water bottle will look great with a bright and light design, a metal water bottle may look sharp with a crisp dark design, a mug may look best with a sketchy hand-drawn aesthetic. Check out the mockup your drinkware print shop sends you and give it some thought! Be patient and thoughtful, these mugs and bottles will be around for years and a good design or funny slogan can elevate your drinkware to “favourite mug” pretty easily.

Just About Anything Embroidered

There’s just something really nice about custom embroidery. Fabric and embroidered designs photograph really well and they just stand out as a more premium promotional product. Custom embroidered patches look good on jackets and backpacks or uniforms. Embroidered hats are held onto for years and they look super sharp as a promotional giveaway or as part of a uniform. Embroidered polos and golf shirts will make your event that much classier.

Any marketing company can use embroidered products to class up an event, look professional in a video and impress clients.

Tip: Embroidery is incredibly attractive when done right. Look at examples online for inspiration and go to a credible embroidery shop!

Promotional Products for Marketing Companies

In this age of A/B tested online ad campaigns, promotional products are actually more powerful than ever. They stand out from the noise with their “realness” and they look damn good in photographs and videos. Step it up with your next marketing blitz and order some creative promotional products!