Forget Cold Calls: Build leads with a Targeted Directoryby Evan Willson Writer
When you’re a B2B business, finding leads can become associated with making seemingly endless cold calls. It’s a tactic many businesses rely on to generate and build new leads. However, there is plenty of evidence that suggests cold calling may not be the most effective way to build leads. According to some marketing statistics, a staggering 80% of buyers say that they favor emails to calls. Some buyers surveyed even said that receiving cold calls made them look at the business in question unfavourably. There is also the fact that cold calls can eat up a lot of time as they are, by their very nature, not well suited to automatization. This can make them a very time costly endeavor. Of course, time effectively spent on techniques that have a good success rate can very much be time well spent! Unfortunately, that does not seem to be the case for cold calls. It is estimated that a shocking 80% of cold calls end up going straight to voicemail. Clearly, cold calls are not the most successful tactic to lead building.
Companies looking for a more effective strategy for building leads stand to benefit greatly from a company that offers great quality lead generation in Canada. A targeted directory can pay dividends in building great quality leads with much less time and effort necessary. Leads generated by directories will generally be better qualified than leads generated by cold calling. Lead generation companies Canada, like Scott’s Directories, can really improve outbound and inbound lead generation. One of the best benefits of utilizing a targeted directory is that once made, a company profile can become a continual and low effort lead generator that you and you’re your team can access at any time. At Scott’s Directories, we give subscribers an immediate leg up by giving them access to a comprehensive lead generation database. As one of the most accomplished lead generation database companies, we never make clients choose between quantity and quality. As a subscriber, you will have access to over 580,000 business profiles and over 1.2 million contacts that your sales team can reach out to. Furthermore, we never skimp on the quality of our information. We make sure that we always have accurate data by updating our information on a regular basis. Add to that our over 35 filtering options that can be used to make your search for leads even more targeted, our ability to match your current client’s to new businesses of a similar kind for you to market to, our mapping tool to find businesses in the right geographic region and much more. Building leads can be both effective for growth, and an easy experience when you use a great lead generation Canada site like Scott’s Directories.
Created on Dec 23rd 2020 00:36. Viewed 239 times.