Five proven ways to monetize your WordPress mobile app

The emergence of mobile app technology has opened new dimensions of business and commercial success. With billions of smartphone users around the globe, mobile apps are becoming a potential money-making tool for many.

It is not just the eCommerce business that is flourishing on apps. Even bloggers are harnessing this technology to earn money and expand. It has become easier to create mobile app from website with tools like AppMySite that are further aiding businesses in their vision.

If you too are wondering about earning money through your blogging ventures, we are here to help you. Read further and find out how you can monetize your WordPress mobile app and popularize your brand.

Mobile apps: The emerging marketplace

It is the era of marketing & branding and mobile apps are leveraging this potential to a great extent. In fact, with millions of Android and iOS apps on the app stores, it is becoming the new marketplace where businesses and consumers are interacting.

Apps are emerging as the new market for a variety of reasons. Some of the related aspects have been discussed below:

• The number of apps on app stores & app user strength is growing each day

•  People prefer apps over websites for reading, shopping and other activities

• The expenditure on mobile app advertisements is set to reach USD 280 billion

• It is easier to quantify, analyze, manage and process your earnings through apps

• 98% of worldwide mCommerce revenue comes from mobile apps that are free

• According to Oberlo, m-commerce sales will reach USD 2.91 trillion by 2020

• More people trust apps over websites for making payments & transactions

Top 5 industry methods of boosting revenue

With a smart and creative approach, you can earn money in a variety of ways. However, there are a standard set of practices that the people in the industry follow, some of which have been discussed here.

The top five techniques to monetize your WordPress mobile app are:

#1 Allow in-app purchases

This is the most popular technique and many app providers use it to earn revenue. Make your app available for free to download, but enable in-app purchases and subscriptions for unlocking specific features or services. It helps you in generating revenue and identifying genuine & loyal users who are actually interested in what you have to offer. You can charge people for consumable commodities like e-books, magazine subscriptions, digital points, tokens, mileage coupons or more.

#2 Run promotional ads

You can choose your monetization model & strategy and charge third parties for running their promotional advertisements and campaigns on your app. The most popular monetization standards include CPM (cost per mile), CPC (cost per click), CPV (cost per view) and CPI (cost per install). You can go for banner ads, video ads, native ads, pop-up or interstitial ads, and more, as suitable for your business type. For a change, you can also harness social media and other platforms to run ad for your app and products to woo new users and boost conversions.

#3 Enable affiliate marketing

Affiliate marketing is gradually emerging as the most popular monetization tool for apps. You can become the demand side and look for advertisers willing to promote their business. Contact a related brand that aligns with your business goals & motives and allow them to market their products on your app. In this case, if someone purchases a product through the information available on your app, you can ask for your commission. For instance, if you own a fashion blog, you can partner with a clothing chain and allow them to place their products for sale on your app.

#4 Write paid reviews

Help people make quick buying decisions and make money out of it. Partner with a business that offers certain products or services and charge them for writing a compelling review of it in your blogs. However, ensure the products are genuine and be careful about what you project as the image of your brand will be at stake. Do not risk your authenticity in the eyes of your customers but writing fake reviews just for the sake of money. However, if you proceed with a calculated approach, you can reduce the risks and build a consistent revenue channel.  For example, if you own an app that imparts technological knowledge, you can review a newly launched smartphone and get paid for it by the company. 

#5 Sell what you endorse

Did you know that you can actually enable eCommerce features in your WordPress app and generate sales? Install a WooCommerce mobile app plugin and turn your blogging app into a store. Thereafter, you can proceed to sell things that align with blog type. You can allow people to sort & buy products, merchandize or more. Integrate multiple payment gateways and ensure secure transactions by allowing people to pay on delivery or through cards, mobile wallets, and other methods. By doing so, you will be able to sell what you endorse as people will have access to buying things they just read about. It will lead to an unprecedented increase your revenue & conversions and also boost your traffic.

Get an app and start minting money!

We have discussed in detail, the tried and tested methods for earning revenue through WordPress mobile apps. You can implement these strategies and tricks and skyrocket your earnings by reaching more people.

However, if you still don’t have an app for your business, then get one first. Fetch a WordPress mobile app builder that aids your revenue and empowers growth. Create an app with the most viable features and tap into the mobile market.

Build your app in a code-free environment and launch it on your preferred app stores. Go for social media integration and include other tools that promote conversions & growth. Enhance the app features and leverage the marketing techniques to reach your potential customers.

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Created on Mar 5th 2020 04:28. Viewed 452 times.

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