The field of SEO has drastically evolved in the past few years.  There have a number of notable changes in the SEO industry, especially when it comes to social media.

Today, social media platforms, especially Facebook play a dominant role in a firm’s SEO efforts.  There is no denying that Facebook and SEO are closely interlinked.

Apart from boosting search engine rankings, Facebook also serves as a search engines. It is common for online users to log on to Facebook accounts to search for what they are looking for. The benefits of Facebook for maximizing your business’ SEO results are many.

If you want better search engine results, here are five Facebook practices you need to implement:

Profile

Boost your Facebook profile with images and content. Images, in particular, have a critical impact on generating web traffic. The reason is straightforward. Most Facebook users scroll through their newsfeed and tend to read content that has eye-catching images.

Add attention-grabbing images on your profile. However, remember that whatever image you use, it should be relevant to your business and content.

Regarding content, it should be crisp, concise and interesting. Offer something new and worthwhile to your audience. Most importantly, update your profile every week with fresh content and information to retain users for the long run.

Share

Get your Facebook followers to share your content on other networks. Not only will this allow you to connect with potential consumers, but it also indicates your brand’s authority to search engines.

There are many ways to encourage social sharing among your followers. One simple yet effective approach is to offer a specific reward to those who share your Facebook post.

External inbound links

One of the main benefits of Facebook for SEO is that it encourages external links sites to link your web content. Remember, you will win more authority points from search engines if you have more diverse external links. But, the key to attracting links is to have high quality content to begin with.

Use hashtags and incorporate your content into existing discussions in order to boost your online reputation and your potential external link sources.

Searches

Optimize your posts for searches. Apart from news articles, search engines favor popular Facebook updates. Make sure you develop posts in such a way that they they is optimized for a specific type of search. Add in a few keywords to boost your chances of showing up in search results.

Performance

Most importantly, measure your results. No matter what your goals are, take time out to measure and asses your efforts. Eventually, this will help you determine what is working and what needs to be improved.

Although measuring Facebook and other social networks can be challenging, Page Locus offers the best SEO tools and social research tools for you to search social networks simultaneously with analytics. Click here to find out more.