Finding Your Niche to Set Your Business Apart

by Kevin Smith Author

How do you set yourself apart in a competitive business field? The answer is finding your niche, angle, or unique selling factor, and here is how to find it.

Passion

One of the first places to start is passion. What are you passionate about? What drives you? Is it enriching your local community? An authenticity to your products? A legacy of satisfied customers? Whatever motivates you can be your driving factor behind finding your niche. If your goal as a cosmetologist is to help people feel better about themselves, that is your passion, your drive, and the unique factor that will influence the decisions you make as a business owner.

The benefit of playing to an area of interest you already have is that you will naturally be inclined to become knowledgeable in it. If you love cars, and spend your free time reading through auto magazines, listening to automobile podcasts, or reading online articles, you will soon become a leading expert in your trade, all while having fun and enjoying the pursuit of a topic that interests you.

Skill

Another way to identify your niche is by skill. Identify what you or your business does very well and recognize this as your strength. For example, if you excel at making doughnuts, you can play to that and set yourself apart from the other local bakeries, or if you have the best nail techs in the area working at your salon, use that to your advantage.

A real-world example is an affordable towing service in Atlanta, GA, that specializes in transporting exotic and luxury cars. They have found their unique skill among a specific market, and advertised it to a population that needs it.

Service

An important factor to consider is how your business stands out among others when it comes to service. Maybe there are fifty movie theaters in town, but you offer a rewards program. Perhaps your market is saturated with restaurants, tailors, or massage therapists, but you are different than the others because you offer a unique benefit like free shipping, loyalty rewards, a client discount, a website with informational blogs, etc.

The diversity of business is what makes the U.S. economy great. The eagerness to set a brand apart makes for a rich and rewarding market where the right customer can find the right business for their needs. By taking a cue from an affordable towing service in Atlanta, GA, you can find your niche and stand out in the best way in your particular industry.