Finding the right model for your fashion brand: How to get started
by Tony Zega Garments Manufacturing - Custom Wholesale ClothingHiring a model for your clothing line is as essential as its marketing. Because, at times, models visually represent your products in a way that you can’t achieve with any other thing. Moreover, research also shows, when people are scrolling over the product images, they usually get attracted to faces and imagine themselves in their place.
Looking for the perfect model can be both
affordable and tricky. In this article, we present ways on how to find the
right ones and where to find them.
Breaking the stereotypes
When hiring a model, every brand has this
perfect, traditional model in mind. However, it is not necessary that your
model is skinny, tall, fairly complexed, has perfect abs etc. Any diverse model
that accurately represents your brand type is suitable for the job.
Breaking the stereotype when everyone else is
busy following trends can take your brand to a new high.
Trying the different types of models
With the evolution of technology, many brands are
now realizing that different types of models can be valuable for their product
promotion instead of one. For instance, a brand recently did a shoot with
female models of all sizes to promote equality. Besides, selecting models
because of their size and skin colour won’t get you much public attention.
Finding the ones that fit your brand
types
After discussing what type of models actually
exist, let us get on to what type suit on your brand or which ones will fit
best in your cut and sew t-shirts. What you should be really looking for when
hiring a model?
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What culture does your brand represents
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Specific Height limit
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Any specific look or feature
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If they are available on your shooting schedules
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If they aren’t camera shy
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Confident enough
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Know how to pose
Where to look for them?
You have several options and places to look for.
They include:
1. Agencies
If you are looking for some high quality
professionals, you can post your requirements at various agencies and websites.
Remember that this will cost you a lot more than other options.
2. Outsourcing
If you don’t go through the hassle of finding a
model, you can outsource it to a company. All you have to do is send them your
products and they will find the right model and shoot the pictures for you.
3. Shooting Locals
The best and most convenient method is finding
local amateur models. They may not as well be very professional, but will get
your job done in less money. For instance if you have a small set up and not
enough budget, you can go for this option for your cut and sew clothing.
4. Social Media
You can post it on social media like Facebook and
Instagram with a catchy caption to attract all types of models.
5. Hiring a Friend
Working
with friends is a good option if they fit to your brand requirement. You both
can work comfortably and agree payments up to your choice.
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Created on Jun 20th 2018 13:08. Viewed 624 times.