Climbing the success ladder: Steps to build your online fashion brand

by Tony Zega Garments Manufacturing - Custom Wholesale Clothing

The online fashion industry seems to be growing rapidly through thick and thin, particularly at the luxury end. In the past 5 years, a lot of money has been invested into small start-ups, which later have evolved into multi-national brands. Just as some companies are making history in online fashion, there are many of them struggling to survive the toughest of competitions. It is not that they are any less than others are but because they haven’t been able to adapt trends in technology and consumer needs.

Nowadays, fashion brands have to sell their products according to what the generation demands. They not only want their online shopping experience memorable, but they expect the audience to come back with more customers than before.

The key to building your successful brand lies in creating customer value that exists for a lifetime. You need to develop a strong relation comprising of trust, reliability and cooperation to achieve customer loyalty. 

Read on below to find out how you can expand your online fashion business to new levels.

1.    Be good at communicating with customers

Just as we tend to communicate with customers in a store, we must do the same online. Your products and their descriptions must be so clear and visually understanding that customers should feel as if they are shopping in a real store. You can also put up videos for better representation.

2.    Have an attractive Product packaging

When you display products, also show how they would look like when being packed. This way, customers would know the product’s delivery experience even before they order. If you have an attractive packaging, chances are that more customers will order.

3.    Use a classy product description

The product descriptions must communicate the product’s value and story to the customer. They should be written in a manner to give life to your products.

4.    Tell a unique story on your about page

Customers are curious and they want to know whom they are dealing with. Write your passionate story of struggles and successes to inspire people to shop your brand.

5.    Know your customers

Just as how important it is for your customers to know you, it is also important for you to know them too. Knowing about their needs and shopping preferences is a must for their next visit. As a fashion brand, try out unique ways to collect customer information such as surveys, customer accounts, fashion quizzes etc. 

6.    Have proper size and fitting options

The major difference between shopping from a store and online is uncertainty. The uncertainty of receiving what you order. In many cases, customers encounter fitting and size problems, which should be handled well.

Have a proper chart and offer various size for different customers who visit your store. In any unexpected situation, make your company exchange products too.

7.    Use cookies to know customer preferences

Cookies are essential when you want to track customer’s shopping experience and preferences. When they log in to a site, cookies save their username and password to collect their data whenever they log in later. This is useful in recommending customers what products they like and usually want to window shop.

8.    Invite customers to your community

You can engage with your loyal customers in a number of ways:

-       Save credit card details for shopping later

-       Manage their order history

-       An option to track orders

-       Sending newsletter and discount offers


9.    Ask for honest product reviews

The main purpose of taking reviews is to make the shopping experience for other customers better and improve on your flaws. Many retail stores amend the negative reviews on the internet to only show the positive ones.

If you allow both type of reviews, you will attain loyal customers and save money from refund and return orders.

10.  Be who you are

While many strive to become better each day, a few are putting up a fake image to misuse social media and its power. A strong community can never be built if you pretend to be who you aren’t. Be real and sincere with your customers.

11.  Be open with your customers

If there are any order delays, technical glitches or product malfunctions, let your customers know. Be open with them instead of lying and pretending a fake image.



12.  Keep the first orders small and easy

If you find a good cut and sew manufacturer, make sure to keep the first order small to see if your customers like it or not. Even if the vendor offers great quality, pricing and designs, your order must await customer opinion and reviews. If the like it, then slowly ask your custom clothing manufacturers for bigger orders.

13.  The products on the site should be in stock

Obviously, stitching and designing takes time. Make sure the products you have on site are available in stock. If they are not available, inform your customers before ordering.

14.  Have discount offers

In order to attract more customers and increase your brand following, you need to keep having strategic discount and promotional offers on different occasions. Such as black Fridays, New Year’s, Christmas and various shopping traditions. 


We know an online fashion business can be difficult to handle sometimes. In comparison to a store, you can easily attract customers who come for a visit or even window-shopping. However, for attracting a wide audience online, apart from the above steps, you need to master the art of social media tactics. Follow all of them carefully with planning. And you’ll see your brand amongst the top in the coming years! 

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About Tony Zega Freshman   Garments Manufacturing - Custom Wholesale Clothing

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Joined APSense since, June 7th, 2018, From California, United States.

Created on Jun 20th 2018 13:37. Viewed 1,005 times.


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