Articles

Facebook Live Video Streaming - The To-Dos and Do-Not

by Dreamcast UAE Webcast Service Provider in Dubai

Recently, the use of the live stream on Facebook has become greatly popular.  It is one of the most convenient platforms which allow us to regulate real-time audience interactions and extensive marketing outreach. However, only conducting a live video stream on Facebook is not sufficient to connect to the audience and convey your brand message to them. You would have to ensure that everything from the message to logistical arrangements is flawless. The audience must remain engaged throughout the broadcast and even once it ends. Thus, to enhance the scope of the outreach and awareness that a live Facebook stream creates, you must stick to a little checklist. In order to make your Facebook streaming more effective, you can abide to some Dos and Don’ts.

The first initiative you must take is to release a word about the broadcast. Create a significant promotional vibe about the broadcast over the channel among your network. In fact, rather than promoting the broadcast only on Facebook, tap into different social media networks too and invite your followers to be a part of your broadcast. To attain your audience’s attention towards your live stream on Facebook you would need to create a sense of anticipation among them. Thus, reveal bits and pieces of some interesting information - relevant to your broadcast – and leave the audience seeking for more.

Next, add an interesting caption to your Facebook live stream. The caption or description must create an understanding of the purpose of the broadcast and an excitement among your audience so that they refer to the video and click the play button. Nonetheless, once you are running a live video stream, it is impossible to avoid real-time glitches. Therefore, you must be prepared for all sorts of contingencies, beforehand. Before you go live, run an audio and visual test. Check for all the sources of lightning and make sure you are well-equipped with sufficient logistics. Most importantly, check the quality of your camera. Wipe off the lenses thoroughly to avoid smudges and ensure broadcast of a good quality video. Also, internet connections can betray anyone at anytime. To avoid getting disconnected from your audience amidst of the broadcast, double check your Wi-Fi connection. Avoid using mobile data if you are streaming through your phone. Rather, put your phone on airplane or DND mode because phone calls and texts can break the rhythm of your Facebook live video streaming.

Most importantly, engage with your audience. The features of Facebook live stream allow you to consistently view the comments and questions of your audience. Refer to these comments and answer the questions. This small gesture may thrill the audience and connect them to you and your brand. However, the engagement must not end as soon as the broadcast ends. A practice of post stream engagement by answering questions, gesturing thankfulness towards the audience, etc. makes a significant impact on your audience.


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About Dreamcast UAE Innovator   Webcast Service Provider in Dubai

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Joined APSense since, April 25th, 2017, From Dubai, United Arab Emirates.

Created on Sep 5th 2017 07:50. Viewed 423 times.

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