Facebook ads strategies: For small business

by Rishab Malik Digital Marketer

Introduction

If the 21st century called as digital century then it's not wrong. 100 out of 5% of things will remain offline 95% things get online or digital. 4.5 billion population is on the internet and 40% left but 95% things gone digital. nowadays, Facebook is not just only use for stalking, chatting or updating its more than you think. An example of Donald Trump winning strategy is facebook data which makes his win easy how let me explain, his marketing team analyze in which areas peoples in favor of trump or not. In which areas favor is enough for them they don't do promotional activities in those areas. but, In which areas favor is less than average they run the activities only in those areas. After this report, you can understand better how can Facebook changes the game.

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Back to the topic, how can Facebook ads help a brand to get profitable conversions? make a digital audience base who will definitely your future customers. some major points to remember when shifting business on social media and to make profitable ads in small budget. you can viral your product is free of cost but how can you get trust from customers. trust is the main thing and when they see you regularly solving customer's problems and maintain commenting sections also then we can say its the right way. let's focus on the points.

Ads strategies

Before
During
After

Before Launching the campaign

Must sure about your social media page about section. users need complete details about the company or business before completing the purchase process. They also want to see contact details like website address, customer service email, phone number. nowadays a new option to connect what's app number with your Facebook page. which gives your page weight.

create and join new or existing groups in your category. post latest updates to your page regularly with creative content not only with some lines with interesting infographics, videos customer feedbacks positive & negative, how you solve the negative feedback post it on there and get feedback again, people will love to see how you're solving their problems. If you don't have a website to represent your product catalog. you can use the Facebook shop option to create products catalog with different pictures or videos with many options to display.

During launching the campaign

After establishing the page take reviews from friends or colleagues. If you think anywhere need correction update that section. If you can't realize what thing needs to be more focused you can run automated ads. which gives you options to select the medium to contact with customers how will they communicate to you by direct phone calls or by page messages. select customer's interest as per your product. it help you to narrow your audience with specified categories. Apart from automated ads, there are more ways to promote your ads, boosting a popular or well-engaged post, boost your Instagram posts tagged with influencers, create your post as like you encourage the customer to message you, promote your posts for increase page likes, for increasing sales, you can promote shop now button, for increasing website traffic you can use get more website option, for generating only business leads you can promote get more leads options.

After launching the Campaign

After running the campaign, analyze the things for which you are run the campaign. whether things will be improved or not. for which purpose your run the ads is completed or not. whether your money worth it or you did it in a wrong way.

Conclusion

As you see there are many options to complete any kind of strategy. so, you need to be more focused on what kind of task do you want to compel with the help of social media. every goal has a different campaign strategy. happy journey for running campaign.