Evalauting The Growing Trend of Mobile Advertising

Practically everyone today owns a smartphone owing to their competitive prices and wide availability. And again, the affordability of internet plans over a number of networks in India make it quite possible for practically anyone to get access to the Internet on their smartphones. This growing dependency on mobile devices and mobile internet has made apps a common means of customer interaction for most businesses, and brands. Today, one can find apps for learning, entertainment, communication and more.

Most of the top apps are free to download, hence have a wide base of customers using the same. Making smartphone apps an easy way for advertisers and marketers to reach their customers through mobile advertisements strategies.

The highly concentrated audience makes mobile platforms a highly lucrative form of marketing and advertisement.

Mobile Advertising in India –

The large population of mobile dependent Indians are the perfect subjects for mobile advertisement. With numerous app developers, startups and ad networks in the country, Mobile advertising in India, has gained immense popularity.

Nowadays, it is quite common to see an advertisement on mobile devices. Some might appear via the user's email accounts, a user's social media mobile apps or a third-party application on their devices.

How Does Mobile Advertising Work?

In general terms, mobile advertising actually works a lot like online advertising. However, here are a few notable differences, such as,

For one, mobile ads that appear on browsers when visiting different website need to be optimized for mobile phone viewing. For instance, a large banner ad should automatically shrink to the appropriate screen size when it is viewed on a PC/laptop screen, a tablet screen, or a phone screen. However, since most social media sites, email sites, and most websites have already been optimized for mobile viewing, this isn't often a problem.

Another notable difference when it comes to mobile advertising through mobile apps, which can be introduced into an app, from which banners, native ads, video ads are the most popular. For mobile advertisements, the advertiser must either contact the owner/developer of the mobile app in order to place ads on the app, or they need to join a mobile ad network to get access to the right mobile app for their advertisement needs.

The advantage of mobile advertising inside mobile apps, however, is that the advertiser will reach a particular audience that the advertiser needs to target using an app that caters to a relevant audience. Thus, mobile advertising allows advertisers to a targeted audience by selecting the right apps. Brands can also become a part of an ad network to get access to popular ads relevant to one’s advertisement needs.

Mobile advertisement in India and globally is causing a paradigm shift in means of traditional advertisement. Making it possible for brands to reach the right audience through their ads for the most effectiveness.