10 Latest Mobile Advertisement Innovations in 2017

Mobile advertising is constantly evolving, features that are popular one year may not be effective the next, hence it is vital that the developers innovate and evolve along with the latest trends in mobile marketing. Here are a few effective mobile advertisement strategies for a revenue-driving campaign in no time.

Enable Users to Opt - In and Out of Ads

For many app user’s privacy is a matter of chief concern. They are not comfortable with different brands gathering personal information about them. Allowing users to select to opt in or out of the advertisements, based on their preference is an important step in the evolution of a mobile advertising.

Rewarded Videos

Rewarded video ads allow publishers to offer app users something of value in exchange for engaging with advertisement content. This type of marketing has proven quite effective for many advertisers. This reward-based advertisement on mobiles provides app users with their reward, increases the customer retention and revenue.

Using Non – Intrusive Ads

Using Native ads is an effective and innovative mobile advertising strategy. These ads blend in perfectly without interrupting and annoying the user. Native ads provide great results due to a great user experience.

Playable Ads

Playable ads offer users an interactive experience making the customers a part of the experience. With playable ads users are provided with a glimpse of the experience they will receive after clicking the call to action button.

Rich Media Ads

A step ahead from the plain banner ads, rich media banner ads include interactive items such as videos, images or social media content, which provides users with a higher level of engagement. However, one must keep ads lightweight to ensure loading speed isn’t an issue.

Advanced Targeting Options

Relevant customer targeting is important for mobile advertisements, where one uses analytics to evaluate the demographics of the mobile users, and then target the mobile ads to the user demographic that is most likely to convert on the mobile ads.

Contextual Advertising

Contextual advertising is an innovative weapon against the increasing mobile ad blocking. These ads are specific to the user’s keyword searches and are targeted to be relevant to the page's content.  

Location Based Advertising(Geotargeting)

Location-based advertising is a great way to attract user attention when they are in the area of interest. Optimising an ad campaign based on a locality add to relevance and wastes fewer impression. For instance, Snapchat Geofilters are part of location based advertising.

Social Aspect

Provide the mobile advertising campaign more weight by offering and incentivizing social sharing. If users have a compelling reason to share, one can make the campaign viral and earn a higher yield.

Evaluate and Refine

The main step in mobile advertising is evaluating the ad strategies applied and the user reaction, to tweak and evolve the marketing strategy.

For successful mobile advertising in India, one must note that it is essential to consider the user’s needs and patterns to attract more traffic, higher sales, and retain customers to grow one’s online business.