Essential SEO Strategies for Small Business Owners

by Ranjana Jha Marketing Professional

Search Engine Optimization or SEO has completely changed the manner in which digital marketing works. All businesses including ecommerce companies have started approaching it as a means to gain online visibility on websites, web pages and most importantly search engines such as Google. SEOs involve a systematic process of being ‘cached’ by bots that aim to show your webpage on worthy, popular indexes of Google.

However, to ensure that one’s website gains the right kind of exposure; it is integral for companies to tie up with the right SEO Company for their SEO services. There are several popular SEO companies in Mumbai amongst other places that deliver the desired end-result efficiently. To get the best service at the optimum cost, small business owners must keep the following key strategic pointers in mind:

Preoperative Stage:

Most people concentrate on setting up the business and once established use SEOs to attract customers. However, utilization of SEOs for businesses from the initial inception stage itself will provide better results. Potential customers can be aware of the upcoming business from day one which may lead to revenue generation for your business at the earliest.

Creation of the Right Title and Name:

The right name will not only provide customers the right direction on what the business is but also establish the theme for the keywords and web page. The name should not only be catchy to gain immediate reaction but also deliver the message with regard to the business.

Keep your Competition Closer:

As the saying goes, “Keep your friends close but your enemies closer”; thus, keeping track of your competitors and their strategies is critical. An SEO company in Mumbai can help you choose the right tool which works well for a business whether it is adopted or not adopted by the competitors. Action should be based on a business's objectives which may differ from those of the competitors.

Creative SEO Writing:

SEO article writing is a necessity for small businesses. They will not only help build authority, but can also create an interest in your products. Well articulated articles and informative article will add more value to your SEO. The articles should not have too many jargon and complicated algorithms since Google and other search engines may interpret the same differently. A write-up should be crisp, convey the correct message and incorporate the appropriate keywords used intelligently.

Selecting the Right Links:

Since Google appeals to a global audience, adequate care should be taken to post the web page and posts on appropriate local level websites to gain visibility with the right target market. Additionally, businesses can tie up and build links with other webmasters through testimonials, reviews, blogs and other modes. A digital marketing agency can help with building the network. Other popular means are to make use of social media efficiently.

Thus, taking into consideration the impact of digitization and growth; small businesses entering the market need to ensure they tie up with the best SEO company in Chennai and Delhi to gain an early start in the market. This may be further optimized by conducting regular monthly reports and test to increase online, organic traffic to the website.