3 Simple Steps to Execute a Customer Survey Successfully
Customer feedback comprises crucial and reliable data which helps the companies understand what their customers like or dislike about the products that they are being offered. This plays a vital role in improving customer service and meeting customers’ needs better.
Therefore, in order to facilitate fast and accurate data collection through surveys, field marketing software like FReD comes in handy as a tool to simplify the entire process. It not only allows automated data entry, but also has a mechanism through which customer survey data gets automatically transferred to the company’s database and is available for integration with back-end system, export or analysis. Mobile forms help eliminate paperwork, minimize the scope for human-errors and save time; thus taking productivity up by several notches.
Here’s how you can conduct a customer survey in three simple steps using a field marketing software solution:
Develop a Questionnaire –
Asking the right questions is the first step towards getting the right answers. Think over the questions and frame these lucidly. Do not use jargon or flowery language as this may lead to a consumer taking more time to understand the question and eventually losing interest by the time field-surveyor moves to the next set of questions. The survey should not be too long and should be in the format of multiple choice questions.
How FReD Helps?This cloud-based application helps frame different types of questionnaires/surveys with visually-appealing and simple-to-understand formats for recording answers. Inclusion of text, photos, multiple-choice questions and electronic signature make it an ideal retail field data collection tool. Automatic synchronization will enlist all the tasks on your field rep’s smart-phone or tablet within minutes.
Conduct the Survey –
A field representative needs to choose the right time and the right place to get the actual feedback. The best moment is when the customer is at the point-of-purchase. Train your field reps to be courteous and articulate while they explain the objective of the survey to the customers. Pre-indicate the amount of time that a customer would be required to give for the survey to get completed.
How FReD Helps?One of the biggest issues during field marketing is when the customers get frustrated. Either they leave the survey half-way through or simply refuse to answer. This results in incomplete data and waste of the time spent by field-force. FReD’s time-saving features such as automated data-entry help conduct a survey quickly with the use of mobile data collection forms. Further, using advanced methods of data collection enhances the company’s image in the minds of customers.
Analyze the Results –
Data related to customer feedback is not just to gather information, but it also helps identify and work on issues pointed out by customers. The sooner a company resolves these issues, the more the increase in prospects of earning a good reputation. It instills a faith in the consumers that their opinions are being valued by the brand, which in turn helps bring in a customer’s loyalty towards your brand.
How FReD Helps?Real time data flow and its seamless integration in the company’s database facilitate quick and multi-faceted analysis. This allows for a prompt reaction on customers’ needs and requests, thus creating an image of a customer-driven organization.
FReD aka Field Reporting Dude offers a field marketing software solution that is both innovative and easy to implement. And that’s not all! By choosing FReD, you only pay for what you use, making it quite an affordable choice.
So, don’t wait anymore, order you free demo of FReD by visiting at 360FieldReporting.com.
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