Essential Factors To Look For In An Ideal Landing Page Builder

Not all landing page builders are developed equally. While some focus on providing their users ‘affordability,’ others make sure their users enjoy ‘quality and expected results.’ Which category of customers do you belong to?

This article will provide you with all the key elements of a good landing page builder. We have played around with some of the top tools, including CONVRRT as well as developed around hundred landing pages ourselves in the past few years. Thus, let’s go into it.

Optimised and professional templates

The reason behind using a landing page builder instead of hiring a professional web designer or DIY is superior ROI, a guarantee of a satisfactory result and above all, ease-of-use. A landing page builder promises landing page templates that are graphically appealing and a tool that makes it convenient to edit and move on the next. Remember, the lesser editing you have to do to your landing page, the better. Using a landing page builder over hiring a professional ensures better ROI (as you won’t be wasting hours essentially redesigning the page from scratch), and when you go with a platform that adheres to the best existing practices, the templates must be optimised to start with.

Mobile optimisation

We don’t know the type and nature of your business, however, a good landing page builder, such as CONVRRT, will receive about 22% of website traffic from mobile browsers only. So, when you use a landing page builder for mobile optimisation, make sure the tool allows you to publish quickly, confidently and cleanly.

White labelling

The landing page builder must enable you to white-label all the elements of your landing page. When you brand a page, it involves several aspects, from favicon to customisation of a domain, to SEO metatags. Be sure your domain labels can be easily recycled for future landing page modifications or new developments, so you won’t have to build a new one every time.

Personalisation

Personalisation is relatively new for a landing page. If you are looking forward to personalising with visitors’ names, it will require you to track each and every one of their browsing conducts and a system that will send data to each other. This procedure will further require email, website tracking and user management. This is exactly why you will find this feature only on marketing software with numerous tools.

Integration with email marketing and relevant tracking systems

If you are considering adding an opt-in form to the landing page, it might take longer. First, you need to create a recipient list, customise the form fields and implant the form onto the page. Find a system that will integrate everything seamlessly with email tools, so you can save one or two hours per landing page setup.