Enhance Your Virtual Event Experience with Small Event Management Softwareby Calvin Potter Online Event Management Software Your event experience is beyond your event engagement and networking. It is the personal experience you provide your attendees with. Small event management software can also help you enhance and beautify your virtual event experience for your attendees.
Let’s not mix up two things here - experience and engagement.
Experience is forever and engagement is until the event. People are moley likely to remember your event experience that you leverage with different approaches, steps and strategies more than anything else.
How to enhance your virtual event experience for your audience
You can develop and implement various strategies to ensure that you enhance your virtual event experience. However, using the same stick for everyone is not a good idea.
You need to use different approaches considering varied groups of people, audience.
We’re going to check out some good, effective ways to uprise the event experience of your virtual conferences, summits, trade shows, etc.
1. Planning a unique experience and publicizing it
Plan a unique experience for your attendees. Create an experience that is in line with the goals of your audience and sponsors and exhibitors.
Welcome note or a video from the organizer pumping them up and engaging them would be key here.
Create breakout sessions, kye notes and networking in accordance with your attendees’ needs and interests.
2. Embracing a personalization approach in invites
In the crowded online market where people are bombarded by lots of emails and messages, if you want to shine out from the rest of the pack, you need to embrace a personalization approach in invite emails to your attendees.
Add personalization to emails for the attendees who attended your past event/s. For new attendees, you can still use personalization and attract them to attend your events.
Be extra careful if you are to run a bulk email campaign. Ensure that you don’t disappoint them with the same email content that every attendee has. It’s better to identify groups of specific interests and desire and then reach out to them with relevant information/content in emails.
3. Inviting media and online PR agencies to cover our virtua event
This has to be super strategic for you. Create a PR plan, invite media and online PR agencies to cover your virtual event.
Help them understand the key benefits and value for audiences you are targeting.
Media coverage will certainly help you create and spread a buzz and awareness about your virtual conference, summit, trade show,or any other events.
4. Capitalizing on the power of storytelling
Storytelling is arguably the most powerful technique to market your event and attract your potential attendees to attend your events.
People are more likely to remember things through storytelling than any other techniques.
You can create written content, videos, images, etc. to tell your event and success story. Distribute the content across different social media platforms, your communities, etc.
A good, small event management software provider could help you with it - because you are able to obtain your event and attendee stats and analytics too.
- Tell a story of your past event participants
- Tell a story of your sponsors and exhibitors
- Share your event success
- Create testimonial videos
- Utilize your speakers wisely - have them speak about what topics and how they are going to present at your upcoming events. Insights and some light to be shed on the future sessions.
- Encourage and excite your audience with all these stories in different ways and formats
5. Providing accessibility and information
Provide clear information to your attendees about what they can access and what they can not.
When you use virtual event management software, you will gain event engagement and networking functionalities too. You need to get full visibility into how you want your attendees to access various engagement and networking areas.
Even you can restrict access to some elite ticker buyers and provide limited access to normal tickets buyers.
In the above two scenarios, your need to be crystal clear about accessibility for your attendees.
This way, you are keeping them informed about what they are able to do and how.
6. Doing precise follow-ups with your attendees
This begins before your event goes live.
Do precise and personalized follow ups with your attendees before, during and after the event.
After the event, you would be able to roll out a feedback collection form for your delegates and take their feedback to improve your future events and add some more functionalities to your virtual events.
Make a list of various groups that need your follow-ups. Do not use the same content in your follow up emails and messages. Your content has to vary as per your intent, audience type and delivery.
Event technology plays a crucial role in enhancing your virtual event experience. Hence, choosing the right event management software is the most important aspect of your overall event management and execution strategies.
If you would like to enhance and up your virtual event experience, let’s talk and explore.
Created on Jun 29th 2020 05:01. Viewed 896 times.
No comment, be the first to comment.