Effective Tools for Enhancing a Customer Acquisition Marketing Campaign

One of the major concerns for both large and small businesses is acquiring new customers. Customer acquisition marketing is one of the ways businesses acquire new customers. This can be a costly, especially if not done right. To put things in perspective, it typically costs about five times more to get a new customer than it does to retain an existing one. With this in mind, there are some great customer acquisition strategies that are not only cost effective, but also offer a good return on investment.

Content Marketing

Content marketing is extremely popular with businesses of all types, and involves creating and sharing useful and appealing media. This may include white papers, videos and blog posts among others. Publishing this content is meant to acquire new clients as well as retain existing ones. Knowing your niche market and consumer interests is the best way to create and send highly targeted and relevant messages.

Search Engine Optimization

Search engine optimization (SEO) refers to content or web page ranking on search engines. A well executed SEO campaign should make your website naturally rank high in search engine results. This makes you more visible to your target market and makes it easy for existing and potential customers to find your business online.

Phone Calls

Even with the advancements made in technology and the Internet, call center marketing is still an essential part of a good customer acquisition campaign. People who make calls to a business are typically more interested in buying. Inbound calls also have a high conversion rate, but only if handled correctly. Hiring a marketing agency that uses call marketing as part of its advertising arsenal is highly advised and encouraged.

Social Media Marketing

Social media marketing entails sharing content on social networking sites such as Facebook and Twitter. Apart from making your business more visible to the market, social networking offers a unique opportunity to create and develop personal relationships with clients. These sites also offer an opportunity for instant feedback that is difficult to achieve any other way.

Other essential ways to attract new customers include conversion rate optimization and analytics. These can be difficult to do on your own if not entirely impossible which is why it is a good idea to hire a dedicated marketing expert. The return on investment and potential conversions to be made from making such a move makes it well worth the money.