Effective SEO techniques by top Digital Marketing Expert

by Anindya Bhaumik Digital Marketing $ Affiliate Marketing Manager

Do you have a website that is not visible in search engines? Or does it appear on the 10^th or 20^th page of the search engine? You know or have heard about SEO or search engine optimization and its significance to increase the organic search value of a website. Search Engine Optimization is the way of optimizing a website for better visibility in the search engine’s organic results for certain keywords. It can mostly be classified into two parts: On-Page SEO and Off-Page SEO. Optimizing both is very essential for growing the traffic of a website.

Keywords are the terms or phrases, visitors use in search engines to search for something they are looking for. Keyword researching, content marketing, and creating backlinks are some technical terminology, used for resulting in better SEO. Following on-page and off-page SEO techniques is a great path to making higher search engine ranks. On-Page SEO includes some strategies to improve search ranking rapidly.

SEO Traffics

The Right Tags

H1 and H2 tags not only make your website more organized but also help users to discover your content’s consequences. So, make sure you use high-quality content, focus on keywords, and understand the significance of that content to your online spectators.

Quality of Content

Make sure your content is engaging and interesting to attract viewers. Posts should contain videos, quizzes, and graphics so that viewers can hold their attraction for a long time. If visitors spend a long time on your website, search engines understand that your content is engaging, and you have an increased audience and good rank.

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Proper Keyword Density

Keyword density refers to how many times you use a particular word or phrase on your website. Keyword density should be 1.5% at least. Overuse of keywords can lead you to penalties by Google.

Alternate Texts

Online visitors are very smart. While uploading images onto your website add their alternate text so that search engines understand the nature of the depiction. The HTML aspect of your icon helps search engines to read your web pages and understands the significance of the illustration.

Fast Loading Time

Make sure your website loads quickly. There are numerous ways to make loading time fast. A person with the right knowledge can do it easily. Slow loading can make your website boring and users feel to skip it easily without viewing it.

Good Blog Post Title

The blog title should include the keyword, you want to rank for. The title should be written within 50-60 characters.

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Words Count

A post of at least 1000 words is considered well-informative content. That is why Wikipedia pages are in high ranks. The volume of content signifies that there is enough information for the visitors.

Social Sharing Options

Users may want to share your content if they like. Make sure, they have easy social media sharing options to share your posts.

Structured Links

No one likes links using random alphabets or numbers but, an ordered link increases your SEO scores.

Inter and Intra Link

Make sure to mention sources by giving links to them. Google and other search engines see this as a good content piece and give due credit. Internal links make sure that the audience spends maximum time on your website.

Some Technical Factors

HTTPS domain makes your website more protected. Developing a responsive website makes it more user-friendly. And viewers can access it easily from their mobile. To lead to a better SEO rank, you should consider some other technical factors also.

Make sure that you are using the following off-page SEO techniques:

Good Customer Service

Stay focused on customers while serving. You may handle many customers daily but you are one brand to your customers. Serve them as much as possible so that they remain satisfied always.

Strong Web Presence

Big companies are present everywhere like Facebook, Instagram, YouTube, and Twitter. It helps them to reach more customers and enhances their brand influence. If you want to expand your business, you should focus on a strong web presence.

Connect Your Audience on Social Media

Have you seen how popular brands comment on their social media platforms? It reflects the command of their commitment to society and their audience’s trust. Using social media, including polls, questions, comments, hashtags, and discussions must help you a lot.

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Finding Influencers

Discover the true significance of influencer marketing. Whether it is a product-selling website or a campaign Government, finding the right influencer is an important off-page SEO technique.

Meet Your Associates

Find directories and forums, related to your niche. Discuss your issues with others not only to gain popularity but to get suggestions from them. You can reach more people when they share your work within their network.

Do Comment On Others’ Blogs

You will find people who spend their time commenting on trendy blogs. Find blogs, related to your work and give your comment and views around those. You can mention your website link also. It helps you create more backlinks.

Email Marketing

Use your contact list and send them emails to build great communication. Email marketing is still a better way to increase the return on investment. Try to reach your users directly through emails.

Create a Great Brand Image

Branding takes an important role in your success. A poor-quality piece of writing can get more traffic even than a splendid article if the brand image is strong.

Do Experiment With Content

Stay on experimenting. Try various designs and arrangements on different channels and use Google Analytics for better performance. To make your business big in the long run, you have to make your natural online presence stronger. To create a mighty organic presence, you need to spend time focusing on your SEO approaches along with keyword analysis. These were some main On-page and Off-page SEO strategies. Do you want some more great tips? Meet SEO Expert Andy and follow his SEO approaches. You never know how you grow enormously with your online business.

Discover unique and latest SEO tricks and improve your search engine rank result with the best Digital Marketing Expert in India. You have a complete marketing package to nurture your website lifelong. He has above 17 years of experience in this niche and knows every ebb and flow of this field.

References:

http://www.seo-expert-andy.com/