Roles And Responsibilities of an Experienced Digital Marketing Expert

by Anindya Bhaumik Digital Marketing $ Affiliate Marketing Manager

Every day countless websites and WebPages are designed but, how many of them are shown by online visitors? How many websites are popular in the web galaxy? If you have a website and still, you are not doing well in your business certainly, you are not in the right position on search engines. And the result is your website is ignored by potential customers. To list your website on the first page of major search engines like Google, Bing, and Yahoo you need the professional help of a Search Engine Optimization expert. To hit the search visibility and improve your brand awareness, search engine optimization is a sophisticated and reliable strategy that improves your website ranking obviously.

Who is a Digital Marketing consultant?

An SEO expert has an absolute understanding of online research techniques to benefit clients. An SEO expert manages everything to improve the client’s online presence using the latest marketing techniques, tools, and methods. Some people believe that SEO is a one-time task. Once the website is optimized you will be having the benefits for the whole time. It is not true. Actually, SEO is an ongoing process that requires constant effort, concentration, and research to maintain a favourable outcome from a website. If you do have no professional expertise and lack time, it is wise to hire a professional digital marketing expert to reap countless SEO benefits.

Foremost roles and responsibilities of an SEO consultant:

Command in on-page and off-page optimization
Responsibilities include the analyzing ability to determine the right strategies to meet the client’s goal.
Keyword researching and finding the most effective and relevant keywords
Planning schedules according to the client’s requirements and budget
Keeping the client’s personal information protected and secure
To change the design, links, and content as per the client’s requirement
Determining suitable a domain name, titles, and heading
Choosing a suitable action plan to increase incoming traffic
Staying updated with the latest SEO news and maintaining the upgraded SEO methods
Following the upgraded Google algorithm while optimizing websites
To participate in online SEO campaigns and forums to interact with SEO professionals
Creating backlinks by blog posting and article submission
Trying new strategies that are proven beneficial for the client’s website
Monitoring the client’s website thoroughly to notice the daily performance and to take essential steps for the improvement
Detecting problems related to HTML sitemap, XML, imitative content, broken links, and other errors and rectifying them
Creating a user-friendly and mobile-friendly website to improve traffic and increase search engine ranking
Updating the website with unique and eye-catchy content to attract more visitors to it
Removing outdated content to maintain the freshness
Well-versed in the content management system and WordPress
Preparing the weekly report on the basis of the performance of the client’s website
To use social media networking such as Facebook, LinkedIn, Twitter, YouTube, etc as the marketing plan
To increase brand awareness by using digital marketing channels and procedures
To monitor the social media performance and to do necessary rectification
Must follow the security issues to protect the clients from cyber damages
Preparing a monthly report on the work progress and explaining it to clients

When you are looking for the best SEO expert in Kolkata, ensure that he/she has the right expertise and integrity to take all these responsibilities and to offer your website top rank in search engines that you notice wonderful growth in your business thus, profits.