Effective Email Marketing tips to help you in 2019

Merchants have realized that an effective Email Marketing can help a lot in promoting a business. Receiving emails that the consumers have consented to receive is more appreciated than random direct emails, phone calls, and text.

If we talk about the current industry professionals, approximately 80% of them use email to convey company matters, and almost 60% of marketers are of the opinion that emails are one of the most efficient and effective ways to communicate and market the product to the consumers.

Well, then the question comes, how to do effective email marketing?

This is a question which can’t be answered in one line. Because there is a lot of knowledge and expertise that is required in making effective email marketing campaigns.

Let’s discuss some email marketing tips that can be very useful for making strategies and promoting a business.

Must know the purpose- Whenever you make an email campaign you must know why are you making this campaign and at the end what will you get from these campaigns.

You must know your purpose for making the campaign like

• Just to get new subscribers and telling them about the brand.

• Generating inquisitiveness and tempting users to open and click the links.

• Encouraging users to participate in surveys, give reviews, feedbacks, etc.

• Requesting the users to share the content on social media platforms.

Keep it formal and short- People do not spend an excessive amount of time with the email.  In reality, a lot of individuals prefer sifting through the mails instead of studying the opening them.

How you begin your email is crucial since the opening text of the email creates an impression of how the entire email is going to be. Hence, it should be crisp and detailed and should answer the questions that are worth answering to the consumer.

Easy to read- There are not many readers who love articles that are challenging to read and understand. Emails are a way of communication and if the communication is easy and without any complex languages then there will be less hindrance and receiving party will find it easy to understand.

But the email marketing campaign will be ruined if you are creating an email by posting content that is complex.

Don’t just promote- It is true that the ultimate aim of a business is to build their product’s presence and earn profits but that is not true for the consumers. Consumers care more for the quality instead of profits. Hence, don’t just promote instead focus on the reader’s benefits i.e. the quality of the content.

User’s mail inboxes are filled with numerous promotional content and if you bring something different on the table that not only promotes but also has quality and value, then you definitely be benefited a lot.

Make your customer think that you're maintaining his needs and after some time, he will realize that your content is different from others and will be eager to receive your email newsletter.

Unique and quality headlines- Having good quality and unique headlines is very important as it gives an indication of how good the content is going to be. You are not the only one who is marketing a product over emails, there are many other people who are doing the same.

The email user’s inbox is probably filled with such emails and if you want to stand out you have to have a unique and excellent headline. The headline should be clear, crisp and not too long. There must be some curiosity in the headline so that reader can’t ignore the email.

Attractive layout- Layout that is boring gets no response. According to the reports, the response rate is low when the layout is not that attractive and is not up to the expectations of the clients.

Hence, the layout of the email must be creative, unique and attractive. There must be the use of pleasant and professional fonts and images.