E-commerce – The next big thing in retail

India has rapidly become one of the fastest growing internet markets in the world. As compared to its population, only 19% of India has internet accessibility, but this figure is only a few thousand shy of the US’s total internet users because of India’s sheer population. A plethora of e-commerce websites have now entered the Indian market and are aiming to corner a share of the many millions of online shoppers. Online ticketing and travel booking still holds almost 70% of the country’s online shopping market while the rest is taken up by books, fashion and accessories, electronics and other goods. While Flipkart might have had the first mover’s advantage, it has a ton of competition now in the form of Amazon, Snapdeal, Paytm among many others.

On the other hand there are also a lot of other e-commerce websites coming up which are also dealing with dealing with handicraft products and other traditional arts in the form of kapdaclick.com. Online shopping has become one of the fastest growing industries in the country, showing a growth of upwards of 34% since 2009 to its 2014 figures of 16.4 billion USD.

Why e-tail:

Online retail options are becoming simpler, more interactive and provide a certain standard for quality. It is far easier for people to order goods online than go brave the crowds at the store, not to mention most of these e-tail stores also provide amazing discounts and offers. Over and above these pull-marketing strategies, there is also another important reason for the current e-commerce boom, smartphones. Internet users have gone up from 50 million in 2007 to 300 million in 2014 primarily because of smartphones. Smartphone demands have doubled over the last year and continue to increase exponentially. These amazing gadgets have made accessing internet even more accessible than before. With more than 1.24 billion people in the country, it is only a matter of time before India becomes a global leader in e-tail.

The Indian internet market is expected to leapfrog from 11 billion USD in 2013 to 137 billion USD in 2020, according to Morgan Stanley. With more and more private equity and venture capitalist firms investing in these e-commerce ventures this industry is only going to see more and more expansion. Online retailing is one of the most important sales factor for any brand in today’s day and age. It is this accessibility and ease that makes kapdaclick, and other e-tail websites a brilliant bet for retailers.

What the future holds:

The e-commerce business is seeing a big influx. With well-known companies like the Tata Group and the Aditya Birla group too, wading into this industry, things are only going to look up for the buyers. Internet retail has taken off in a big way, and this is just the beginning. With more and more on-ground retailers understanding the importance of selling online, this industry is about to get an influx of products unlike ever before. With negligible or zero cost delivery, doorstep delivery, multiple options, good photography of products as well as amazing promotion, e-tail websites like Kapdaclick.com, Snapdeal, and many others are providing a variety of options.

Benefits of e-tail:

For the customer –

-          Minimal to no delivery charges.

-          Amazing options and ranges.

-          Discounts, offers and sales more often than not.

-          A sound returns policy.

-         From clothes to accessories to furniture and appliances, one can buy pretty much anything online.

For retailers –

• Reach out to a wider audience.
• Get free branding and promotion.
• Increase sales.
• Increased engagement and brand recognition.
• Increased revenue

These are but a few benefits of going for e-tail for both customers and businesses. Be it in the business to business segment or business to customer segment, e-commerce is set to see some serious growth in India.