ecommerce marketing strategies
by Seo Master off page13 Best
Ecommerce Marketing Strategies for 2021 & Beyond
The coming
of 2021 has made us realize that life is unpredictable and one should always be
ready for the battleground. Being e-commerce ready is one such armor.
With more
and more people shifting to Ecommerce websites rather than physical stores,
this is your cue to pull up your socks and get on with your online business.
The number one way to make consumers aware of your products and services is
obviously by marketing but since marketing is a tricky subject, you must dive
into an extensive research for best results.
Here, we have
listed down some of the Best Ecommerce Marketing Strategies for 2021 &
Beyond.
1. Keep
it simple with infographics
A picture
speaks more than a thousand words. In this fast-paced world, information must
be communicated swiftly, simply, and clearly in order to be effectively
disseminated and understood. Organize your website data into concise
infographics to keep the attention of the reader while conveying information
efficiently.
2. Video
is the new thing
With the
entire lockdown scenario, viewers are spending more time online than ever
before, which is awesome if you’re an eCommerce business. Begin by observing
your FAQ page, try to answer with videos, making it more personalized. Use your
social media channels to amplify video content and analyze engagement. Make an
effort to host daily video segments where users can enter contests, interact,
and more.
3. Smart ad
placement
There’s nothing
that drives away visitors faster than website congestion. Placing too many
videos, pop-up, and text ads close together or near the navigation bar is a
strict no-no. Instead, make use of fewer ads and place them at a distance from
your content. This will ensure that your viewers don’t get confused and will
encourage them to browse through your content properly. After all, what matters
is quality, not quantity.
4. No contact
page? No can do.
A contact
page is an absolute gem for any business website. The contact page facilitates
communication between the service provider and the customer. It is what users
will refer to if they have any queries with regard to the services you provide.
The lack of a contact page will increase the likelihood of the website bouncing
and might even boost the traffic on your competitor’s website.
5. Let's
go for virtual events
Customers
pay more for good interactive experiences. Creating customer-centric
experiences is vital for online retailers. Live feeds and virtual events are
set to take the stage. Connect with local bands to offer live music. Invite
influencers and industry motivators to engage in conversations.
6.
Introduce exciting discounts
It is a fact
that customers love a good discount. Announce discounts on your social media
channels a day before so that they can sign up. Introducing discounts appeals
to customers and pulls them back for more purchases on the site.
7. Reduce
loading time by de-cluttering
Optimize the
images on your website to require reduced bandwidth without compromising on
their resolution. Get rid of plug-ins that aren’t required to make your website
more user-friendly.
8. Use podcasts
Identify
podcasts that your target customers most likely listen to, and set up
advertising deals with them. This is sure to attract more clients for your
products and services.
9. Start
with personalized e-mails
Email
marketing is one of the best Ecommerce marketing strategies to use. Consumers
enjoy reading fresh content and receiving promo codes, special offers, sales,
and discounts by favorite brands, especially if they are personalized. Mix
written and visual content and nurture your email marketing list to generate
higher traffic, close more conversions, and boost profit.
10. Bring
your A-game with aesthetics
Do away with
the dull and repetitive. Monotony is the primary reason behind website
bouncing. Jazz things up with bright images and bold headings. ‘Aesthetics’ is
the name of the game and the website’s visuals must please their eyes, in order
for you to win their hearts.
11. Call
of action must be prominent
Users decide
on a website’s appeal in a matter of seconds. To keep the user’s interest, you
must optimize the website so that it instantly displays a description of your
services and products. Your call to action must be clearly visible.
12.
Routine tests make for the best
Make sure to
monitor your website regularly to ensure and take care of harmful bugs to
facilitate its smooth functioning.
13.
Display customer reviews
Customer
reviews can do wonders for your website. They play a significant role in
turning a visitor into a customer. Users are drawn in by success stories, so,
convert your testimonials into success stories and incorporate story-telling
tools like audios, videos, and illustrations.
With
Motivate Connection, you can now get ecommerce marketing
strategies done-for-you at affordable prices. Get in touch today for a
consultation!
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Created on Feb 19th 2021 08:02. Viewed 127 times.