Ecommerce for beginners: Guide to create your eCommerce

The Organization for Economic Cooperation and Development (OECD) defines e-commerce or electronic commerce as the sale of products or services through communication networks.

Such definition has its origin in the technology that at that time gave rise to electronic commerce: EDI acronym in English for electronic data exchange. However, it is with the arrival of the Internet in the 90s and the World Wide Web when it really begins to talk about e-commerce platforms and transactions of goods and services using electronic means such as credit cards as payment.

• Quick guide to create an electronic commerce

• Domain and Hosting

• The domain is the name by which our website is identified regardless of the business model we carry out. It is our “first name”

It is formed by numbers and letters with the exception of the hyphen "-" that is allowed. The most advisable thing is to use letters (not to use the ñ, the n instead). However, here you can get help from Simple ecommerce website.

Choose your specialized e-commerce platforms

• Magento

It is a perfect platform for very large online stores with a large amount of traffic. It has four versions:

• Enterprise Cloud Edition: Cloud version with optimized performance

• Community Edition: For newly created stores

• Enterprise Edition: For stable, large and hugely growing businesses

• Commerce Order Management Suite: It is the most complete magenta solution that coordinates the management of products, distribution, inventories, etc.

• Prestashop

It is a free and open source solution specifically for setting up an online store from 0. It is also recommended for those stores that require advanced business management (billing, suppliers, statistics)

With Prestashop you can also have payment modules that will help you and make life easier to position your store, various templates for the type of product, etc.

• WooCommerce

It is actually a free plugin offered by the WordPress CMS to turn your website into an online store. As we see in the graph above, in Spain its use is very widespread with Prestashop.

On the web we can find themes, templates, plugins and extensions for different prices for the management and positioning of your online store with WooCommerce.

• OpenCart

It is a free platform that is characterized by its simplicity. Perfect for small businesses that want to enter the ecommerce business.

It has various extensions to make management easier.

Catalog

Once we have chosen and configured our online trading platform and choose the template that best suits our catalog, it is time to insert it in the store.

We can insert all the products before putting the store into operation or we can start with a smaller quantity and little by little as the demand increases, add more.

Inserting a product within an online store is not an easy task : there are requirements that we must meet:

• Categories

• Description of the same

• Product properties

• Images of the same

It is what is called the "Product Sheet" that must always take into account the user and certain characteristics that lead to duplicate content, a subject to which Google pays importance when positioning your products and store.

Logistics, Stock and others

In the business plan of your online store, you must include such important aspects as who will be in charge of the distribution and distribution of our merchandise? The logistics issue is essential in an online store not only for meeting the stipulated deadlines but also because the merchandise arrives in perfect condition.

Payment methods

Another fundamental aspect when creating your online store. It is important to take into account the user and his usual ways of wanting to pay online first. On the other hand, there are some payment formulas that carry certain commissions but depending on the product they may be worth it. The most common forms of payment are:

• Cash on delivery : A classic of distance selling that gives security

• Payment by credit card : The payment gateway is very common but there is still a lot of fear if there are no guarantees or it is about safe shops.

• Payment by transfer : It is a quite attractive way since commissions are not paid.

• Paypal : One of the best valued by customers because it increases the online security of the purchas