Dubai Based Digital Marketing Agencyby Rohit Maurya Entrepreneurs
While conventional & traditional marketing still rules the marketing budgets of most organizations of the world, digital marketing spends are definitely seeing an increase. Though the digital marketing companies are still struggling to have the maximum squeeze out of their client’s overall budgets, one country is seeing the rise. Leading businesses in UAE are talking about increasing their digital marketing spends by 25%, year on year.
Even though the spends on digital marketing services in UAE are not yet spiked as much as the digital services industry in UAE hopes and expects, the much hyped 2020 expo is also adding up in favor of its spends. Surprisingly, the digital solutions landscape in the Middle East is a curious mix of high penetration rates coupled with a reluctance of commiting to online shopping. Seeing this data, there is a speculation on the digital marketing spends and fairly so. The digital marketing services UAE agencies provide ranges from website development, ecommerce portal development, social media, search engine optimization, content marketing, media buying etc. The technologies they generally specialize in are Magento, Wordpress, WooCommerce, Joomla, Drupal, ASPX, etc. Their touch points cover right from digital strategy to management and execution of high quality digital assets, and performance / ROI led digital marketing action points.
A digitally active canvas demands a robust digital marketing strategy. Marketers need to match the digital literacy of their audiences, infact be a step ahead of them to ensure they provide the richest of user experiences. Be it by collating & implementing deep insights into their user’s digital habits, and investing in the right tools to track activities by focusing on the areas of greatest interest to their target audience. It is a ‘user focused’ space after-all and the only survival way for digital solutions agency in UAE is to keep their users first on their priority list. The technology, creative, buying etc. can all revolve around this central theme while the rest of the parameters may take a backseat. That is the only game to survive and the digital agencies in Dubai, UAE, who have done that are playing the game right, and probably here to survive. The ones who haven’t still have time to pull up their socks and change their modus operandi. Integrating digital marketing campaigns with the broader organization pays dividends improving both effectiveness & efficiency for corporate brands. Grasping this trend opens a landscape of opportunities for digital marketers and helps digital solutions agencies in UAE to stay abreast and fulfill their client’s and their user’s expectations. The market has a lot to offer to the digital solutions agencies in Dubai and elsewhere in the Middle East but it depends on the right moves of these agencies to manage the show well, or to shut shop.
Created on Oct 7th 2017 03:10. Viewed 452 times.
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