Drafting a Relevant Content Marketing Strategy in the Wake of Corona Pandemic

Recent global outbreak of Corona virus pandemic has forced marketers to relook into their strategies as most of the countries are experiencing total or partial lockdown. With social distancing becoming a new normal, most of the promotional events, conferences, and seminars have been cancelled and the focus has already shifted to online marketing activities. 

   

Obviously, your organization’s content marketing strategy needs to be revamped in view of this significant change. The focus is going to shift to social media marketing rather than other channels. 

Social media platforms have suddenly become more active as everyone seems to access one or other social media channel to remain in touch with contacts, friends, and relatives. In fact many countries have announced total lock downs in addition to imposition of curfews or mandatory use of masks in public places. 

People are perpetually accessing Whatsapp, Twitter, and other platforms to exchange information and share updates during the lockdown period. So much so that many countries are experiencing bandwidth or connectivity issues. 

This provides a unique opportunity to companies for establishing a robust connect with their audiences. Now is the right time to instruct your marketing team to come up with highly engaging and informative content to be circulated across social media channels by analyzing current content marketing trends.

 

You can share crucial information about your service or product availability in terms of changes in view of the Covid-19 pandemic. There has been a wide array of lifestyle changes that have forced people to stay indoors and access online shopping platforms to fulfill their basic needs.

Larger companies with call center facilities for their customers need to keep customers updated regarding extended wait time. If the call center is not functioning due to any reason, then customers should be asked to send messages through social media platforms or email. 

Setting auto reply feature to cope with the flood of messages is also an important task during this phase as routine modes of communications such as telephones may not be working anymore. 

The biggest challenge is going to be adaptation of content during the CoViD- 19 pandemic. You will be dealing with a great number of priorities that need to be relooked in the wake of ongoing crisis to fine tune with emerging content marketing trends.  

Most of your customers are more interested in searching for information regarding the spread of virus and the current updates about the pandemic. You can devote a link to access such information and keep on updating the same by uploading authentic information. 

The new approach while creating content must be backed by reassurance and empathy towards customers who are facing hardships during this period of extended lockdown.

Set a proper frequency for sharing new updates in terms of information with respect to the pandemic as well as service availability. 

Studying the customer feedback and analyzing key parameters of customer behavior can help your content marketing team quickly adapt to changes in customer priorities. You should always look for any indicators in customer response that may suggest changes in your content marketing strategy in terms of existing services or product offerings. 

Proper customer feedback is essential for tweaking product features. It is also possible that an entirely new business opportunity may present itself. Companies must find avenues to restrict their marketing activities and save revenues because most of the businesses are going to be adversely affected.

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