Do It for the Vine

Nowadays, there are countless apps and programs that allow successful marketing agencies to use their creativity to create original content to promote themselves. We see this through Twitter, Instagram and more. One other app that can be used as a very successful marketing tool is Vine. 

Vine is an app that allows users to make six-second videos. Some people may think that this is simply not enough time to make a quality video. However, many “viners” have proven otherwise. Even marketing agencies can follow certain strategies to make a successful and quality vine for their brand.

Bringing Brands to Life

One very popular video technique companies can use with Vine is stop-motion filming. This is a simple way to create cool visual effects without any high-tech video editing software. Stop-motion allows Vine users to produce visual affects that make it look like inanimate objects move on their own. 

Staying In the Loop

Vines automatically replay after they’re over. This loop feature of Vine can be used to the filmmaker’s advantage. The loop can help tell a story or show a process. This gives viewers and consumers an inside and personal look at the processes behind a brand. 

Sharing Is Caring

Although Vine is a fun and creative video-making app, it is also important to keep in mind that it is also a social media platform. Vine has a “revine” option, working identically to Twitter’s “retweet” feature. Users can revine a company’s video, increasing the number of views it receives. 

Vine also allows videos to be shared on other social media platforms such as Facebook or Twitter. Sharing a Vine is a great technique for improving a video’s success rate and increasing views. 

Creativity Counts

Social media platforms are great tools for marketing agencies. Creativity can make a huge difference in a brand’s success.

Creativity through social media gives companies the potential to help their brand stand out from competing brands and make a positive impact on consumers.

Jordan Lee writes for Fusion 360, an SEO and content marketing agency. She writes for many other clients as well. Follow on Twitter