DJ Khaled's Rise in Popularity Attributed to Snapchat Success

“No one has mastered Snapchat…like DJ Khaled, who has become a social media celebrity in a way that outpaces his musical fame,” writes the New York Times. In cities all over Utah and abroad, the social media star has made his own advertising success, even without the help of an advertising agency.

Trademark DJ Khaled 

Two million people view Khaled’s posts each day, which are made up of motivational phrases, routine daily tasks and outlandish undertakings. According to The Source it is this daily mix of positivity and humor that has led him to quickly become one of the most popular celebrities to follow. 

Snapchat users in Utah following Khaled are contributing to his unfounded advertising success. Whether he is consciously doing it or not, DJ Khaled is successfully marketing himself much like a traditional advertising agency would. 

Previously known for his contributions to the music industry, DJ Khaled has found a way into the lives and hearts of millions of people using social media. The New York Times illustrates that Khaled’s success stems from his creative use of narrative throughout his daily life, his ability to brand phrases and ideas instantly as well as the creation of his trademark social media persona. 

Tools of the Trade 

Utilizing an advertising agency is a great resource for businesses, entrepreneurs and musicians in Utah and elsewhere to trademark their ideas, create a brand, generate profits and network. In a world dominated by social media, many of these firms focus on building a social media image and presence. 

DJ Khaled has created his own success using these same ideas and principles. His catchphrases, daily hijinks and inspirational messages may only survive for a 24-hour period on Snapchat, but his influence on fellow celebrities and fans continues. Khaled’s phrases are often re-Tweeted, featured in Instagram posts and preserved via YouTube by his followers—something any company would love to see. 

Nicole Donaldson writes for Fusion 360, an SEO and content marketing agency. She writes for many other clients as well. Follow on Twitter.