Discount coupons are part of a modern marketing strategy in India

More and more Indians, when purchasing something over the Internet, want to get a discount on the product. Many retailers offer discount coupons छूट कूपन for new customers. Retailers regularly add coupons and discounts to their marketing strategies to increase sales conversions and increase customer loyalty.

Regular discounts are certainly attractive to buyers. But discount coupons for buying a product or service can also be a successful means of increasing social media and email marketing followers. Recall that there are more than a billion people in India, which means that such strategies give explosive growth there.

What are digital coupons?

Digital coupons (hin. डिजिटल डिस्काउंट कूपन) are discounts and promotions offered by sellers or resellers such as Discountler, regular or potential customers. Digital coupons are most often aimed at encouraging the consumer to make a call or immediately checkout on the merchant's website, offering a certain percentage discount, free shipping, and so on.

Printed and digital coupons

Although their purpose is basically the same, physical and digital discount coupons are slightly different. Physical coupons are much more expensive to include in your marketing strategy as they come with paper, printing, posting and distribution costs. 

Digital coupons can be used online or via email etc. Digital coupons are impossible to lose. These days, customers are looking forward to discount coupons or promotional emails about the start of a promotion or sale. Sellers who do not offer or provide discounts risk going unnoticed and losing to a competitor in the fight for their customer.

1. 15% of shoppers in India regularly use coupons and the number is growing rapidly.

You yourself know this pleasant feeling when, when making a purchase, you receive a discount and the total amount for a product or service decreases before your eyes.

2. Digital coupon payments in India have exceeded $4 billion per year.

Today, every possible effort is being made to simplify and speed up the redemption of coupons. This is a great customer interaction mechanism and is of paramount importance to retailers. The reputation and recognition of the seller as trustworthy depends on this.

With the active development of the user interface for mobile devices, the number of payouts should only continue to grow as more and more consumers choose to use their mobile phones to receive coupon codes and make purchases.

3. Using Coupon Programs increase profits by 48%.

This is not surprising email has become a very effective means of delivering personalized content in a timely manner. Linking a coupon to such an offer can significantly increase its effectiveness if the recipient's interests, offer, timing and product range match.

Huge prospects

Over the past decades, India has evolved from a backward Third World country to a global powerhouse of the digital economy. Today, many international companies see great opportunities in the local market. This country also opens up huge prospects for global business. However, despite the exponential digitalization of the regions, many problems have not been solved, and the main one is mass poverty and terrible social inequality. It is important to remember the peculiarities of doing business and protecting intellectual property in India.

Linguistic heterogeneity

India speaks 447 languages and several thousand dialects. Hindi and English are recognized as state languages. Another 22 languages are official languages of the states. At the same time, Hindi, which is native to about 40% of Indians, is the language of interethnic communication mainly in the north of the country. This creates confusion for merchants and complicates the implementation of products and services.

Marketing in India

One of the main problems for foreign businesses that come to India is the peculiar trading culture that influences marketing strategies. Indian players try to compete primarily with super-aggressive marketing campaigns, and the quality of services is quite low, so quality products are in demand here. At the same time, a poor consumer is extremely attentive and demanding.

Indian consumers are very risk sensitive. Here is the lowest level of trust between the buyer and the entrepreneur. The Indian consumer faces petty scams and scams several times a day. Everything related to trust, reviews, partners, your recommendations is very important. Otherwise, they simply won't believe you.

The audience is very sensitive and actively responds to advertising messages and discount offers. People actively contact: they write on social networks, send reactions to messages, respond to mailing lists. The amount of incoming communication significantly exceeds actual sales. Indians love to haggle, test a product for free, and ask for big discounts. Despite all the features of the Indian market, you can learn how to work with it.

Conclusion 

Discount coupons are definitely an attractive way to market and increase sales in India. Incorporating them into your marketing strategy can quickly increase your conversion rate. Coupons are a good way to attract customers. Plan and budget carefully because coupons can be a very expensive, risky strategy that many businesses can't afford. Coupons alone won't help you build your brand in this market, but they can help you achieve good results with a smart strategy and a quality product.